Communication Director, China

Req ID:529831

At Alstom, we understand transport networks and what moves people. From high-speed trains, metros, monorails, and trams, to turnkey systems, services, infrastructure, signalling and digital mobility, we offer our diverse customers the broadest portfolio in the industry. Every day, more than 80 000 colleagues lead the way to greener and smarter mobility worldwide, connecting cities as we reduce carbon and replace cars.

The Country/Cluster communications Director/Manager is responsible for its country/cluster in close coordination with the Country/cluster MD(s) and Region Communications Director for:

• Building and developing Alstom’s image towards external and internal stakeholders.
• Promoting the product and service portfolio to support the cluster business.
• Supporting local management in engaging employees around country/cluster priorities in line with Alstom strategy, reinforcing the sense of belonging to Alstom.

Team Coordination

• The country/cluster communications Director/Manager is member of the country/cluster management committee to ensure close coordination with the management team.
• He/she is in charge of coordinating the communications relays on sites, the JVs and/or consortia communications contacts.

Communication Strategy

• Defines, deploys and implements annual communications plan (internal and external topics) based on Alstom communications guidelines and strategy; on local business and social challenges (industrial sites and geographical regions); and in close collaboration with Country/cluster MD.
• Manages retro-planning/ actions per audiences
• Manages communications budget, follow-up & reporting in close collaboration with Region Communications VP
• Customizes a country/cluster Messaging Platform, in close collaboration with its Region Communications VP and country/cluster MD incl. Projects key messages.

• External Communication:

Customer Relation

• Leads Customers Communications Relations for local events and projects (such as local 1st deliveries, local projects milestones, inaugurations…), including the communications action plans.
• Includes customers communications’ relationship follow-up.
• Identifies together with Region Communications VP and central Events pole Rank 2 conferences & exhibitions.
• Manages and leads all local events with the support of Regional Communications VP, Central Events, Information and Brand teams:
• Defines format of events, manages retro-planning, logistics, messages, speaking opportunities and speaker identification, media briefings, press-kits, audio-visual
• Leads Sites Visits targeting VIP Institutional and VIP Customers.
• Supports rank 2 Tenders communications of the country/cluster (incl. messages, support for marketing communications) with the support of Central tender communications manager.

Media relations with national/ regional press

• The Country/cluster communications Director/Manager leads Country/cluster media relations in coordination with Region communications VP and in accordance with rules defined centrally:
• Creates, manages and updates country/cluster media database
• Behaves proactively towards media to enhance the Alstom awareness, success stories and project milestones: interviews, press-breakfasts...
• Advises management on media opportunities and behavior
• Writes communication supports for specific targets (internal/external): press releases; press kits; statements, Q&A for interviews, speeches, etc.
• Organizes country/cluster media clipping and escalates to Central Information department relevant articles and coverage pieces
• Manages Crisis communications in accordance with the rules defined at central level (incl. external/ internal positions papers), in close coordination with Region Communications Director, Country/Cluster MD + support functions for inputs.

Brand Communication

• Apply the Alstom branding and graphic chart rules.
• Manages the production of local content for print and online tools (messages, figures, Country/cluster and sites PPT presentations, videos…).
• Coordinates the Audio-visual operations for its zones with Central Audio-visual Team (photo shootings, video shootings…).
• Applies the Central branding rules for JVs and consortia in close coordination with the Central Brand Team.

Internal Communications:

• Manages all employees’ communications through cascading of central information Alstom communications top-down, using Info Flash and Alstom TV channels, and escalating project milestones and overall social climate.
• Manages Country/cluster MD internal & external positioning, advising messages and behavior, with detailed action plan.

Experience requirements:

• 15-18 years of experience in communications.
• Experience working with manufacturing/heavy engineering industries with a strong B2G connect.
• Bilingual- Mandarin and English
• Experience in journalism, PR/Corporate Affairs agency is highly desirable though not mandatory
• Experience working in matrix organizations is highly desirable

Competencies & Skills

• Able to interact and communicate courteously and professionally, both orally and in writing among all levels in the organization
• Ability to establish priorities, and meeting deadlines
• Ability to make decisions/Sense of urgency Ability to work in a fast-paced environment with demonstrated ability to juggle multiple tasks and competing demands
• High reactivity, proactivity and adaptability
• Excellent English written and verbal skills
• Structured and well organized
• Teamwork and excellent coordination
• Convincing & Influencing
• Interpersonal skills
• Crisis management skills
• Accountability, organization

You don’t need to be a train enthusiast to thrive with us. We guarantee that when you step onto one of our trains with your friends or family, you’ll be proud. If you’re up for the challenge, we’d love to hear from you!

Important to note

As a global business, we’re an equal-opportunity employer that celebrates diversity across the 63 countries we operate in. We’re committed to creating an inclusive workplace for everyone.

Job Type:​Experienced​