Social Media Manager, Growth Marketing
At a glance
Manager-level Growth Marketing role at AppLovin. Los Angeles/Santa Monica, CA · $170,000–$243,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run X, LinkedIn, YouTube and Instagram, deciding what to publish and when
- Create weekly posts using advertiser data, customer stories, product updates and market activity
- Test formats such as videos, threads and webinars, then focus on what performs
- Join conversations among brands and builders, keeping the social accounts active
- Extend strong content through partnerships with influencers and brands
What you bring
- You have made something reach a large audience, such as a viral post, video, podcast or newsletter
- You can develop content independently and work with designers or video teams on larger concepts
- You follow builders, emerging tools and consumer brands, and understand what drives attention to their work
Who this fits
This manager role suits a hands-on storyteller who can create independently, test ideas and adapt based on results. You'll also partner with creative teams when a concept calls for a larger production.
From the employer
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
About the role
AppLovin is one of the largest and fastest-growing ad platforms in the world. Brands of all sizes use AppLovin to grow their businesses - from small ecommerce brands rapidly growing by tens of millions in revenue annually, to large companies that do billions in revenue. Most consumer brands just haven't discovered AppLovin yet, or don't understand how it can transform their business. Your job is to drive advertisers to AppLovin through our social accounts.
Most B2B social content falls flat. Videos don’t get watched. Threads get scrolled past. We want a storyteller with taste and a point of view. AI tools are leveraged to move faster, but the ideas, the calls, and the craft are yours. You experiment, kill what does not work, and double down on what does, regardless of format.
What you'll do
- Run our social accounts. Own X, LinkedIn, YouTube, and Instagram day to day - what goes out, when, and why.
- Figure out what content lands and ship it. Charts, threads, videos, webinars, livestreams, whatever wins. Pull from our first-party advertiser data, customer voices, new product features, and the broader market.
- Engage, don’t just broadcast. Jump into the conversations where brands and builders already are. The accounts should feel alive, not scheduled.
- Ship fresh content weekly. Measure performance and home in on what lands and stop doing what doesn’t.
- Find ways to amplify content such as partnering with influencers and brands.
What we're looking for
- You have built something that went viral. A tweet that broke 10M views, a podcast that hit, a video that broke 1M, a Substack that scaled past 10k subs. You are a storyteller first.
- You can build from scratch on your own, and you also know how to partner with designers and video teams when something deserves a bigger swing.
- You are extremely online and obsessed with what builders are shipping right now. AI agents, indie tools, viral consumer apps, breakout DTC brands. You know who is making them, why they are working, and why their posts are blowing up.
- (BONUS): You are fluent in Claude Code and agentic AI tools. You build things with them — sites, tools, workflows, content. Not just chat with them.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
All questions or concerns about this posting should be directed to peopleops@applovin.com.
CA Base Pay Range$170,000—$243,000 USDAppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here. To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.Not this one either?
Claude or ChatGPT reads the other 93,477 for you.
Get better matches →
