Brand Manager

ANSA McAL ansamcal.com Open · verified Sep 19, 2026

East Coast Demerara Manager Brand Marketing

Mid-level Brand Marketing role at ANSA McAL. East Coast Demerara.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and run brand strategies and marketing campaigns to build awareness, loyalty, and market share
You'll keep the brand identity consistent across channels and marketing materials
You'll study customer behavior and trends, track brand results, and refine plans when needed
You'll coordinate with marketing, sales, product development, creative teams, and agencies while managing promotional budgets
You'll assess competitors and identify opportunities to grow the brand

What you bring

You'll have a bachelor's degree in marketing, business, communications, or a related field
You'll bring three to five years of marketing or brand management experience, including advertising, digital, or product marketing
You'll have strength in brand strategy, research, campaigns, communication, leadership, and analytical thinking
You'll know digital marketing, social media, and analytics tools, and can manage budgets, projects, and cross-functional teams
You'll apply creativity, problem-solving, and strategic planning to your work

Who this fits

This role suits someone who adapts to shifting priorities, makes practical decisions, and collaborates with internal stakeholders and agencies. You'll need to follow company policies, the Blue Book, HSSEQ standards, and applicable laws, including reporting hazards or incidents. The job is based in East Coast Demerara, Guyana; no travel, timezone, visa, or work arrangement details are stated.

From the employer

JOB SUMMARY

A Brand Manager oversees the planning and execution of brand strategies to increase brand awareness, customer loyalty, and market share. They work closely with marketing, sales, product development, and creative teams to ensure a unified brand message across all channels.

KEY AREAS OF RESPONSIBILITY

Develop and implement brand strategies and marketing campaigns

Maintain consistent brand identity across all platforms and materials

Conduct market research to understand customer behavior and trends

Monitor brand performance and adjust strategies as needed

Collaborate with advertising and creative agencies

Manage budgets for branding and promotional activities

Analyze competitors and identify opportunities for brand growth

STEWARDSHIP ATTRIBUTES REQUIRED

Brave

Demonstrates the courage to make timely, informed decisions, even in challenging or uncertain situations. Willingly takes calculated risks aligned with business objectives while remaining accountable for outcomes.

Agile

Responds effectively to change by adapting priorities, approaches, and solutions as business needs evolve. Applies critical thinking and sound problem-solving skills to deliver efficient and practical outcomes.

Responsible

Exhibits sound judgment, personal accountability, and ownership of assigned responsibilities. Ensures adherence to company policies, governance standards, HSSEQ requirements, and applicable laws while delivering consistent results.

Inclusive

Builds positive working relationships through collaboration, respect, and open communication. Values diversity encourages contribution from others and fosters an inclusive and respectful work environment.

Visionary

Demonstrates forward-thinking by identifying opportunities for continuous improvement and innovation. Aligns daily activities and decisions with the Company’s strategic direction, purpose, and long-term objectives.

SKILLS & COMPETENCIES

Adaptability
Adapts effectively to changing priorities, processes, and operational demands in a dynamic work environment.

Attention to Detail
Performs work accurately, thoroughly, and consistently to ensure quality, compliance, and reliability.

Planning & Organizing
Develops, implements, and adjusts plans to meet objectives while ensuring optimal use of time and resources.

Resilience & Stress Management
Maintains focus, productivity, and professionalism under pressure, ambiguity, and changing demands.

Time & Priority Management
Manages multiple tasks and deadlines effectively in a fast-paced operational setting.

Problem Solving & Decision Making
Analyzes issues, applies sound judgment, and implements practical solutions aligned with business needs.

Digital & Systems Proficiency
Uses enterprise systems, software, and digital tools effectively to support operational efficiency and reporting.

Written Communication
Communicates information clearly and professionally in writing to ensure understanding and appropriate impact.

Client Focus
Delivers service excellence to internal and external stakeholders in alignment with company standards.

Collaboration & Stakeholder Engagement
Works collaboratively with others to achieve operational and business objectives.

Compliance & Policy Adherence
Demonstrates adherence to company policies, the Blue Book, HSSEQ standards, and applicable laws.

Health, Safety & Risk Awareness
Supports a safe, compliant, and environmentally responsible workplace by identifying and reporting risks.

QUALIFICATIONS AND EXPERIENCE

Bachelor’s degree in marketing, Business, Communications, or related field

MBA/postgraduate qualification preferred for senior roles

3–5 years of marketing or brand management experience

Experience in advertising, digital marketing, or product marketing

Strong skills in brand strategy, market research, campaign management, communication, leadership, and analytical thinking

Knowledge of digital marketing, social media, and analytics tools

Ability to manage budgets, projects, and cross-functional teams

Creativity, problem-solving, and strategic planning skills are essential

HEALTH, SAFETY, SECURITY, ENVIRONMENT, AND QUALITY (HSSEQ)

Adhere to all HSSEQ policies and legal requirements

Promote a safe, secure, and environmentally responsible workplace

Identify and report hazards or incidents promptly

Participate in HSSEQ training and drills