Junior Marketing Executive
At a glance
Junior General Marketing role at Animoca Brands Limited. Hong Kong · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help take online and offline campaigns from initial brief through delivery, coordinating the work across channels
- Write and adapt social posts for the brand’s channels, tailoring English and Chinese content for local audiences
- Research ways to build reach in Chinese communities and bring competitor and industry observations to team discussions
- Prepare campaign materials, follow results and share regular performance updates
- Respond to community questions in English and Chinese, and help record and distribute the podcast
What you bring
- A bachelor’s degree in marketing, communications, business or a related subject
- Up to two years of relevant experience, with recent graduates also considered
- Strong writing ability in English, Traditional Chinese and Simplified Chinese
- Practical familiarity with social platforms, especially LinkedIn, X, Instagram or TikTok, plus China-based platforms
Who this fits
This junior role suits a recent graduate or someone early in their marketing career who can create content in English and both forms of Chinese. You’ll work with the Marketing Manager and teams covering social media, PR, events and partnerships. The role is hybrid in Hong Kong.
From the employer
Responsibilities
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Support the planning and execution of marketing campaigns across online and offline channels, from brief to delivery.
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Create and share engaging content across Animoca Brands' social platforms (X, LinkedIn, Instagram, YouTube, Facebook, TikTok, Warpcast), working with the Social Media Manager.
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Adapt content for Chinese audiences, ensuring language is accurate and culturally relevant in both Traditional and Simplified Chinese.
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Research and suggest strategies to grow Animoca Brands' presence in the Chinese community.
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Help prepare marketing materials, track campaign performance, and provide regular reports on results.
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Engage with our online community, responding to comments and questions in English and Chinese.
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Monitor competitor activity and industry trends, and bring fresh ideas to team brainstorms.
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Support the video recording and distribution of our podcast.
Qualifications
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Bachelor's degree in Marketing, Communications, Business, or a related field.
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0–2 years of relevant experience; fresh graduates are welcome to apply.
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Strong copywriting skills in English, Traditional Chinese and Simplified Chinese.
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Hands-on familiarity with social media platforms, professionally or personally (LinkedIn, X, Instagram and TikTok in particular).
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Familiarity with China's major social media platforms is important.
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Curiosity about new social trends, and the ability to adapt quickly.
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Excellent communication, organisation and teamwork skills.
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Understanding of blockchain and Web3 is a plus; an eagerness to learn is essential.
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Experience working at a marketing agency is highly preferred. Exposure to client briefs, multiple accounts, tight timelines and agency-side campaign delivery will be a strong advantage
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