Marketing Communications Supervisor (Piaggio Turkey)

MARKETING COMMUNICATIONS SUPERVISOR

1. MAIN OBJECTIVE

To increase brand awareness and consumer engagement by developing the brand’s marketing communications and public relations strategies. To strengthen the brand’s market position and contribute to its marketing objectives by managing brand-aligned communication activities, media relations, digital communications, events, and sponsorships.

2. KEY DUTIES AND RESPONSIBILITIES

• Developing and implementing the brand’s marketing communications and public relations strategies.
• Ensuring consistent use of the brand identity and communication tone across all communication channels.
• Preparing press releases, media announcements, interviews, and corporate communication materials, and managing media relations.
• Planning, implementing, and analyzing the results of communication campaigns for the brand and its products.
• Coordinating digital marketing, social media, and content communication activities with relevant teams and agencies.
• Planning and managing new product and model launches, press conferences, dealer events, trade fairs, and brand events.
• Evaluating, developing, and managing sponsorships, collaborations, and brand partnerships.
• Managing relationships with advertising, public relations, digital communications, and event agencies, and monitoring agency performance and budgets.
• Preparing the marketing communications budget, controlling expenditures, and analyzing budget efficiency.
• Monitoring industry developments, competitors’ communication activities, and consumer trends, and updating communication strategies accordingly.
• Measuring and reporting on brand awareness, media visibility, communication reach, and campaign performance.
• Planning and, when necessary, managing crisis communication processes to protect the brand’s reputation.
• Coordinating the preparation of brand communication materials, advertising content, catalogs, presentations, and other promotional materials.
• Coordinating with the brand’s international headquarters on communication activities, campaigns, and corporate communication standards.
• Working closely with sales, product management, and other relevant departments to ensure that marketing communications activities align with commercial objectives.
• Preparing monthly and annual communication activity reports and delivering management presentations.

3. QUALIFICATIONS

• Bachelor’s degree in Public Relations, Advertising, Marketing, Communications, or a related field.
• Preferably experienced in marketing communications, public relations, or brand management within the automotive, motorcycle, or related industries.
• Knowledge of brand communications, media relations, digital marketing, and event management.
• Experience in preparing press releases, corporate communications materials, and marketing content.
• Proficiency in social media, digital communication channels, and content management processes.
• Experience working with advertising and communications agencies, managing budgets, and monitoring campaign performance.
• Proficiency in MS Office; knowledge of digital analytics and reporting tools is preferred.
• Strong written and verbal communication, presentation, and organizational skills.
• Very good command of English.
• Strong analytical thinking, creativity, problem-solving skills, and a results-oriented approach.
• Strong planning, organizational, and time management skills, with the ability to manage multiple projects simultaneously.
• A team player with the ability to communicate effectively with different departments and external stakeholders.
• Willingness and ability to travel domestically and internationally as required.