Senior Performance Marketing Manager

Amenitiz Solutions amenitiz.com Open · verified Sep 10, 2026

Hybrid Barcelona Full-time Senior Performance Marketing

Senior Performance Marketing role at Amenitiz Solutions. Barcelona · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run Google Search, Meta and newer channels while setting strategy, budgets, optimizations and reporting
Set CPL, MQL, SQL and demo-conversion goals by market and channel
Shape B2B SaaS lead-generation campaigns through keywords, audiences, bids, creative tests and landing-page alignment
Close the loop with sales on lead quality, then refine targeting to lift pipeline conversion
Adapt messaging, budgets and channel mix for France, Spain, Italy and Portugal while sharing funnel insights with leadership

What you bring

Bring at least five years running performance marketing, especially for B2B SaaS or B2B technology lead generation
Know Google Ads deeply, including Search, non-brand work, tCPA, tROAS, smart bidding and quality-score improvement
Use Meta Ads Manager for lead generation, CRM audiences and CPL improvement
Track CPL, MQL, SQL, demo conversion and CAC, and connect campaigns to sales feedback
Work hands-on with HubSpot or an equivalent CRM, plus GA4 and GTM

Who this fits

You’ll suit a hands-on operator who builds and improves campaigns personally rather than handing execution to an agency. The role calls for independent work, fast experimentation and comfort connecting marketing activity to sales outcomes. You’ll work across France, Spain, Italy and Portugal in a hybrid role based in Spain. Fluent English is required; Spanish, French, Italian or Portuguese would help.

From the employer

We're looking for a Senior Performance Marketing Manager to own our full paid acquisition strategy across our four core European markets: France, Spain, Italy and Portugal.

This is a high-ownership, hands-on role — you'll be the expert executing directly in the platforms every day. You will be responsible for the full paid media cycle: from strategy and budget allocation to day-to-day execution, optimization, and reporting.

The primary goal is generating qualified leads and pipeline for our sales team. You'll work closely with the sales team to close the loop on lead quality, and you'll be expected to think beyond campaign metrics and into business impact.

Your missions

Full ownership of paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) — strategy, execution, optimization and budget allocation
Define and manage CPL, MQL, SQL and demo conversion targets across markets and channels
Build and iterate campaign architecture for B2B SaaS lead gen — keyword strategy, audience segmentation, bid strategy, creative testing, landing page alignment
Own the marketing-sales feedback loop: work directly with the sales team to understand lead quality, adjust targeting, and improve pipeline conversion
Manage multi-market execution across FR, ES, IT, PT — adapting messaging, budgets, and channel mix to local market dynamics
Build and maintain performance dashboards in HubSpot, GA4 and/or similar tools to track the full funnel from first click to closed deal
Run a structured experimentation roadmap — A/B tests on creatives, landing pages, audiences, bid strategies — and translate results into scalable insights
Present performance analysis and strategic recommendations to senior leadership

About you

5+ years of hands-on performance marketing experience, with a strong focus on B2B SaaS or B2B tech lead generation
Deep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding), quality score optimization, multi-market execution
Solid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimization
Fluency in pipeline KPIs — CPL, MQL, SQL, demo conversion, CAC — and experience working directly with the sales team to improve lead quality
HubSpot (or equivalent CRM) for attribution, pipeline tracking and campaign optimization
GA4, GTM for reporting and data-driven decision making
You personally build and optimize campaigns in Google Ads and Meta Ads Manager — this is not a role for agency managers or strategists who delegate execution to external partners
Proven ability to operate autonomously in a fast-moving environment — you don't wait to be told what to do
Strong analytical mindset with a bias toward experimentation and quick iteration
Fluent in English. Spanish, French, Italian or Portuguese is a strong plus

Nice to have

Experience with LinkedIn Ads, Reddit Ads or SA360
Multi-market European campaign experience
SQL or Python for deeper data analysis
B2B SaaS or B2B tech industry background

Our offer

Stock options — with a back-loaded vesting schedule
Comprehensive health insurance
On-demand salary access — no need to wait until the end of the month
A structured career path with defined criteria at every level
Flexible benefits — save on meals, childcare, transportation, and training with our tailored remuneration options
Any book, purchased for you, plus access to a shared team library
An international team of 35+ nationalities based in one of Europe's leading tech hubs