Manager, Retention Marketing

Amcn Open · verified Oct 9, 2026

New York Full-time Manager Retention Marketing

At a glance

Manager-level Retention Marketing role at Amcn. New York · full-time · $90,000–$100,000 base.

SalaryStated by Amcn

$90,000 – $100,000

Base salary for this role, in USD per year, as published in the posting.

This role, from AmcnOur estimate for the market: $93,000–$102,000Median $97,000

The range includes the market median of $97,000 for mid-level retention marketing roles in New York.

Worked out from 6 postings that stated pay, median $97,000. Last updated Mar 10, 2026.

RoleRetention Marketing

SeniorityManager

LocationNew York

EmploymentFull-time

Base pay$90,000–$100,000

PostedOct 9, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Plan retention campaigns across email, push, in-app, paid media and distributor channels
Use analytics with data teams to shape subscriber segments, models and lifecycle programs
Run holdout-led experiments, maintain the test register and measure incremental saves and cost per save
Improve cancellation saves, win-back campaigns and retention offers across direct and partner platforms
Track churn, engagement, tenure and lift, then turn results into campaign changes

What you bring

Four to six years in retention, lifecycle, CRM or growth marketing, preferably in subscriptions or streaming
You can interpret campaign data and turn findings into practical marketing decisions
You have planned and assessed controlled tests, including A/B tests, holdouts or incrementality

Who this fits

This manager role suits someone comfortable coordinating projects, budgets and stakeholders while testing and refining retention programs. The position is based in New York, with work-from-home flexibility one day per week. The stated base salary is $90,000 to $100,000 a year.

From the employer

Job Description

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a Manager, Retention Marketing to join our Audience & Media Strategy team in our New York, NY location.

JOB RESPONSIBILITIES:

Support the strategy and execution of retention-focused campaigns across owned, paid, and partner channels (email, push, in-app, paid media, and distributor platforms)
Partner with data and analytics teams to uncover insights that inform segmentation, subscriber modeling, and lifecycle strategies
Own key workstreams and cross-functional relationships to accelerate experimentation and improve campaign performance
Design and run the retention test-and-learn agenda with holdouts as the default, owning the test register and reporting incremental retained subscribers and cost per incremental save
Partner with Media Strategy and agency teams on retention media, including audience strategy, flighting, and lift measurement
Optimize save-at-cancel flows, win-back programs, and the retention offer ladder across direct-to-consumer and partner platforms (e.g., Amazon Channels, Roku, Apple)
Translate leading engagement indicators into cohort-based triggers and programs for at-risk and early-tenure subscribers
Build and maintain project plans, briefs, test plans, budgets, and performance reports
Track KPIs such as churn, engagement, tenure, and incremental lift to identify opportunities for optimization and growth
Stay current on retention marketing trends and tools, bringing fresh ideas to the table

QUALIFICATIONS (Required & Preferred)

4–6 years of experience in retention, lifecycle, CRM, or growth marketing, ideally in a subscription or streaming environment
Proficiency in analyzing performance data and translating insights into actionable strategies
Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality); SQL or BI tool proficiency preferred
Experience driving retention through third-party distribution partners (e.g., Amazon Channels, Roku, MVPDs) strongly preferred
Experience with retention-focused paid media, including audience activation and lift measurement, preferred
Understanding of the marketing tech stack, including tools like Braze, mParticle, LiveRamp, marketing and product dashboards, etc.
Comfortable managing multiple projects, process, budgets and stakeholders simultaneously
Strong communicator with a team-first attitude and curiosity to test, learn, and iterate
Strong attention to detail

The base compensation for this position is $90,000 - $100,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.