[UPLIVE Company] Creative Manager

Amanotes amanotes.com Open · verified Aug 17, 2026

On-site Ho Chi Minh City Full-time Manager Creative

Mid-level Creative role at Amanotes. Ho Chi Minh City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set direction for assigned games and apps through audience angles, concept pillars, and testing plans
Turn product, audience, market, competitor, and UA signals into actionable creative bets
Lead playtests, competitor reviews, trend scans, and audience research while diagnosing ad results
Plan video, playable, banner, ASO, and other ad work across capacity, priority, timing, and quality
Coach Creative Strategists and run reviews, trend sharing, playtests, win-fail reviews, and retros

What you bring

At least four years in creative strategy, UA creative, production, product marketing, or mobile games and apps
Strong interest in mobile gaming, including hypercasual, hybrid casual, or music games
Working knowledge of CTR, CVR, IPM, CPI, ROAS, retention, and win rate
Sharp judgment around hooks, gameplay, audience psychology, visual clarity, and channel fit
Research ability across competitors, trends, GEOs, audience behavior, and ad channels, plus fluent English and AI-tool proficiency

Who this fits

This onsite Ho Chi Minh City role suits a creative manager who can guide strategists, connect UA and product priorities, and turn research into production decisions. You’ll work across Creative Production, UA, Product, and related creative specialists. Fluent written and spoken English is required, along with comfort using AI tools.

From the employer

UPLIVE is a high-growth global publisher seeking a Creative Manager to lead creative strategy, production planning, and performance learning for our Games & Apps portfolio.

In this role, you will be responsible for turning product insights, audience understanding, market trends, and UA performance data into winning creative directions. You will work closely with UA, Product, and Creative Production teams to build a repeatable creative system that improves win rate, production quality, and learning speed.

WHAT YOU WILL DO

Creative Strategy

Own creative direction for assigned Games/Apps.
Define creative plan, audience angles, concept pillars, and testing roadmap.
Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets

Market Research & Creative Analysis

Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
Analyze creative performance, diagnose root causes and propose action plans
Leading research, planning cadences and translating insights into creative actions.

Production Planning

Plan creative production across video, playable, banner, ASO, and other ad formats.
Manage roadmap, capacity, priority, timeline, and quality standard.
Ensure every creative has a clear hypothesis, audience intent, and performance logic.

Team Management

Manage and coach Creative Strategists..
Define role expectations, quality standards, and performance KPIs.
Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.
Raise ownership, learning speed, and creative quality consistency.
Align creative strategy with UA goals, product context, and production capacity.

QUALIFICATIONS

4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.
Passion for mobile gaming / hypercasual / hybrid casual / music game.
Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
Comfortable using AI tools to improve speed, quality, and learning.

DEVICE QUALIFICATION

PC or Macbook provided by the company.

WHAT WE OFFER

Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
Modern equipment/AI tools provided.

How To Apply? Click the button or contact us at talents@uplive.zone