[UPLIVE Company] Creative Manager
At a glance
Mid-level Creative role at Amanotes. Ho Chi Minh City · full-time.
Pay not stated Creative salary
growthroles summary, based on the employer's posting.
What you'll do
- Set creative direction for assigned games and apps, turning product strengths and audience insights into concepts and test plans
- Lead playtests, competitor reviews, trend checks, and audience research, then convert findings into briefs for production
- Plan video, playable, banner, and ASO work, balancing timelines, team capacity, priorities, and quality
- Review campaign results, identify what is driving or hurting performance, and recommend next steps
- Coach Creative Strategists, set quality expectations, and run reviews that help the team learn from wins and misses
What you bring
- At least four years in creative strategy, user-acquisition creative, creative production, product marketing, or mobile games and apps
- Fluent written and spoken English, with the ability to bring stakeholders into alignment and influence choices
- A strong grasp of performance measures such as CTR, CVR, IPM, CPI, ROAS, retention, and win rate
Who this fits
This manager role suits someone who can lead Creative Strategists while coordinating with user acquisition, product, and production teams. You’ll work onsite in Ho Chi Minh City, Vietnam.
From the employer
UPLIVE is a high-growth global publisher seeking a Creative Manager to lead creative strategy, production planning, and performance learning for our Games & Apps portfolio.
In this role, you will be responsible for turning product insights, audience understanding, market trends, and UA performance data into winning creative directions. You will work closely with UA, Product, and Creative Production teams to build a repeatable creative system that improves win rate, production quality, and learning speed.
WHAT YOU WILL DO
-
Own creative direction for assigned Games/Apps.
- Define creative plan, audience angles, concept pillars, and testing roadmap.
- Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets
- Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
- Analyze creative performance, diagnose root causes and propose action plans
- Leading research, planning cadences and translating insights into creative actions.
- Plan creative production across video, playable, banner, ASO, and other ad formats.
-
Manage roadmap, capacity, priority, timeline, and quality standard.
- Ensure every creative has a clear hypothesis, audience intent, and performance logic.
-
Manage and coach Creative Strategists..
-
Define role expectations, quality standards, and performance KPIs.
- Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.
-
Raise ownership, learning speed, and creative quality consistency.
- Align creative strategy with UA goals, product context, and production capacity.
Creative Strategy
Market Research & Creative Analysis
Production Planning
Team Management
QUALIFICATIONS
- 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.
-
Passion for mobile gaming / hypercasual / hybrid casual / music game.
- Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
- Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
- Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
- Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
- Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
- Comfortable using AI tools to improve speed, quality, and learning.
- PC or Macbook provided by the company.
Technical skills requirements:
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
Not this one either?
Claude or ChatGPT reads the other 90,910 for you.
Get better matches →
