Performance Marketing Assistant
At a glance
Junior Performance Marketing role at ALPADIA Language Schools SA. Bogotá · full-time.
Pay not stated Performance Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help run and refine campaigns across Google Ads, Bing Ads, Facebook Ads, retargeting and other platforms
- Keep ad accounts in shape by writing copy, researching keywords, adjusting bids and targeting, and reviewing landing pages
- Track daily budgets against monthly spend goals, then prepare scheduled or one-off performance reports
- Test variations in ads and landing pages, and share useful trends with teammates
- Coordinate with Content and Design on banners, videos and landing pages; research new practices and trends
What you bring
- A bachelor’s degree in business, marketing or a related field
- Working familiarity with Google Ads, Facebook Ads, Google Analytics and Data Studio
- Fluent written and spoken English, plus strong analytical skills and close attention to detail
- Proficiency in Excel, Word and PowerPoint
Who this fits
This junior, full-time role suits someone building experience in paid media who is analytical, proactive and comfortable working independently with a team. The position is onsite in Bogotá. Additional languages are an advantage.
From the employer
This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.
Positively Languages is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.
Key Responsibilities
Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.
Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.
Manage daily budgets and ensure monthly spend targets are met.
Prepare regular and ad hoc performance reports.
Collaborate with team members to identify trends and actionable insights.
Assist with A/B testing for ads and landing pages.
Conduct research on best practices and emerging trends.
Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.
Education:
Bachelor’s degree in Business, Marketing, or related fields.
Google Ads certification is a plus.
Skills and Qualities:
Passion for digital marketing and strong analytical skills.
Excellent attention to detail and a proactive attitude.
Team-oriented and able to work independently.
Fluency in written and spoken English; additional languages are an advantage.
Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.
Proficient in Excel, Word, and PowerPoint.
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