Senior Manager, Sales and Marketing Analytics (Hybrid)
At a glance
Senior Marketing Analytics role at Alkermes. Waltham · full-time · $130,000–$155,000 base.
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What you'll do
- Turn questions from sales and marketing leaders into analyses and reports that close knowledge gaps
- Monitor market and launch results, size treatment-provider segments, and create brand performance measures
- Test marketing and field activity, then recommend actions based on the challenges and opportunities you find
- Help shape brand plans, track their rollout, and select data sources to answer business questions
- Oversee analysis vendors and data, while coaching analysts and supporting their growth
What you bring
- A bachelor's degree in business, science, mathematics, statistics or another quantitative subject
- At least six years in analytics, including three years in the biopharma sector
- Advanced Excel and SQL capability, with experience handling large datasets and relational databases
- Familiarity with pharma data providers such as IQVIA, Symphony Health or another listed source
Who this fits
This senior role suits someone who can turn commercial questions into useful analysis, collaborate across functions, and mentor analysts. You’ll report to the Associate Director of Sales & Marketing Analytics. The hybrid schedule requires at least three days each week at the Waltham office.
From the employer
The Senior Manager, Sales & Marketing Analytics, is a key member of the team providing analytical support to the Sales & Marketing function (Brand Marketing, Field Sales Leadership) of a growing commercial organization with four approved products and a portfolio of pipeline product candidates. This position will be the analytical business partner for Psychiatry Marketing for both LYBALVI and ARISTADA and will provide analytical support to Psychiatry Sales Leadership as well. In addition, this position will work with Commercial Data Management, Market Access Analytics, INDIGO, Market Research & Competitive Intelligence, Commercial Operations & Effectiveness, IT, Finance, Program Management and Compliance on cross-functional solutions. This position will report to the Associate Director, Sales & Marketing Analytics. This role will work a weekly hybrid schedule in our Waltham office.
Responsibilities
- Partner with Sales & Marketing leaders and other stakeholders to identify key business questions and knowledge gaps that can be addressed via analyses and reports. Areas of focus include the following:
- Track performance of markets and product launches
- Quantify treatment provider landscapes and segments
- Develop brand performance analytics and metrics
- Evaluate effectiveness of marketing and field efforts; identify challenges and opportunities; provide actionable insights and recommendations
- Support brand plan development and execution tracking
- Determine required data sources (internal and external) to address business questions
- Add depth to insights by developing a thorough understanding of all key commercial dynamics, including disease state, market landscape, product attributes, unmet needs, key treatment providers / prescribers and payers
- Support ongoing, high-level strategic consulting for all internal stakeholders to ensure maximum leverage of insights
- Manage vendors and data sources used for analyses
- Mentor and support the development of analysts
Minimum Education and Experience Requirements
- Bachelor’s degree in business, science or a quantitative discipline such as mathematics or statistics required. Master’s degree preferred
- Minimum 6 years of experience in an analytics role and 3 years in biopharma. Experience with sales & marketing analytics preferred
- Advanced Microsoft Excel and SQL skills; proficiency with Microsoft Office applications including PowerPoint and Word. Experience with Tableau or Power BI preferred
- Experience working with large datasets and relational databases
- Working knowledge of pharmaceutical data sources such as IQVIA and Symphony Health
Abilities
- Demonstrated ability to build strong partnerships with Sales & Marketing leadership; ability to turn business needs into aligned, executable solutions
- Highly analytical and quantitative problem-solver who looks for new ways to use data
- Clear verbal and written communicator who synthesizes insights into actionable recommendations
- Detail-oriented, organized planner who manages competing priorities in a fast-paced environment
- Works independently and influences cross-functional teams
- Drives process improvement and builds sustainable, scalable business rules and solutions
- Manages vendors, from defining requirements to overseeing performance
The annual base salary for this position ranges from $130,000 to $155,000. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home. This position is eligible for the hybrid workplace model, requiring work to be completed onsite at our Waltham, MA office at least 3 days per week. This role is not eligible for fully remote work.
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