Regional Marketing Specialist

AkzoNobel akzonobel.com Open · verified Sep 18, 2026

Hồ Chí Minh Mid-level General Marketing

Mid-level General Marketing role at AkzoNobel. Hồ Chí Minh.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use market, customer, and competitor insights to uncover promising regional segments with sales
Turn global direction and customer needs into country and regional plans with clear actions
Run campaigns, communications, and product launches while keeping materials on brand
Manage localized digital content, review results, and coordinate multilingual materials
Support sales projects, events, product reviews, and technical trend updates for management

What you bring

A bachelor's degree in marketing, business, engineering, or a related discipline
At least five years in a commercial B2B setting
Strong analysis plus sound business and financial judgment
A record of handling several projects with cross-functional teams
Fluent written and spoken English, ideally from a multinational environment

Who this fits

You'll suit a customer-focused, proactive marketer who can connect regional strategy with sales execution and work across functions. The role is based in Hồ Chí Minh, Vietnam, and requires fluent English. Experience in coatings, construction materials, automotive, architecture, industrial, or technical service settings is beneficial.

From the employer

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

Job Purpose

Collaborates with Regional Marketing Manager to translate global strategies, market research, and customer insights into a detailed regional segment plan with key tactical actions; coordinates marketing and product activities to drive successful execution.

Key Responsibilities

• Analyse market data, customer needs, and competitive landscape to identify high-potential Market/segment opportunities and maintain competitive advantage insights in collaboration with sales teams.

• Translate global segment strategies, market research, and customer requirements into detailed country level & regional marketing plans, including prioritized tactical actions.

• Develop and execute regional marketing campaigns, communication plans, and new product launch promotions (sales tools, collateral, color cards) in alignment with BU Marketing Communications, ensuring brand compliance.

• Manage regional digital tools content, analyse performance, and oversee localized (multi language) marketing materials.

• Support Marketing & Pricing Excellence programs and contribute to industry publication media plans and story development with BU Communications.

• Partner closely with sales to track projects/customers via CRM, support key sales activities, and participate in trade shows/events (creating presentations, scripts, and coordinating team presence).

• Participate in regular product lifecycle reviews and champion complexity reduction and short-term improvement initiatives (LWR) together with R&D & product management.

• Maintain deep technical product knowledge, monitor industry trends/sales techniques, and prepare concise trend summaries for management.

• Compliance: Adhere to all corporate/site policies, HSE standards, and applicable regulations.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field.

• Minimum 5 years of experience in a commercial B2B environment.

• Experience across multiple marketing and/or sales disciplines is preferred.

• Prior experience in coatings, construction materials, automotive, architecture, or industrial sectors is preferred.

• Exposure to technology - or technical service-related industries is an advantage.

• Strong analytical skills with solid business and financial acumen.

• Proven ability to manage multiple projects and collaborate with cross-functional teams.

• Proactive, results-oriented, and customer-focused mindset.

• Experience working in a multinational environment.

• Fluent in English, both written and spoken.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 55633