growthroles

User Acquisition Specialist

Air Apps Open · verified Jul 30, 2026
On-site San Francisco Full-time Mid-level Growth Marketing

Mid-level Growth Marketing role at Air Apps. San Francisco · full-time · $110,000–$190,000 base.

SalaryStated by Air Apps
$110,000 – $190,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Air AppsOur estimate for the market: $135,000–$193,750
In line with the market median of $166,250 for mid-level growth marketing roles in San Francisco.
Worked out from 30 postings that stated pay, median $166,250. Last updated Jul 30, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Build and run acquisition strategies across paid search, social, display, influencer and referral channels
  • Launch and tune ad campaigns for return, handling budgets, bids and targeting
  • Track CPI, CPA and LTV through attribution tools and turn the numbers into recommendations
  • Test fresh channels, creatives and messaging to find growth gains
  • Coordinate with product, analytics and creative teams around launches and promotions

What you bring

  • Around four or more years running user acquisition or performance marketing
  • A bachelor's degree in marketing, business or something related
  • Hands-on with ad platforms like Apple Search Ads, Google Ads, Meta and TikTok, plus analytics tools such as Adjust and Amplitude
  • A/B testing know-how paired with strong analytical and communication skills

Who this fits

This suits a mid-level performance marketer who lives in the numbers and enjoys testing across many channels. The role is onsite in San Francisco and full-time. Note this posting is building a talent pool ahead of the official listing, so timing is not immediate. Applications must be your own work, with no AI assistance allowed.

From the employer

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.

Please note that this post serves the purpose of enhancing our talent pool while we prepare to launch the official job. As soon as it gets posted we will get in touch with you.

Responsibilities

  • Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.

  • Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.

  • Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.

  • Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.

  • Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.

  • Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.

  • Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.

  • Strong analytical, strategic thinking, and communication skills.

What benefits are we offering?

  • Apple hardware ecosystem for work.

  • Annual Bonus.

  • Medical Insurance (including vision & dental).

  • Disability insurance - short and long-term.

  • 401k up to 4% contribution.

  • Air Conference – an opportunity to meet the team, collaborate, and grow together.

  • Transportation budget

  • Free meals at the hub

  • Gym membership

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Interested? Apply now and help shape the future of digital experiences at Air Apps!