growthroles

Director of Growth Acquisition

HomeLight Open · verified Sep 16, 2026
San Francisco Director Growth Marketing

Leadership Growth Marketing role at HomeLight. San Francisco · $200,000–$225,000 base.

SalaryStated by HomeLight
$200,000 – $225,000
Base salary for this role, in USD per year, as published in the posting.
This role, from HomeLightOur estimate for the market: $197,500–$287,500
In line with the market median of $231,447 for lead growth marketing roles in San Francisco.
Worked out from 20 postings that stated pay, median $231,447. Last updated Sep 16, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Turn growth opportunities into experiments, tools, workflows, and customer experiences
  • Run and optimize paid search and paid social across Google and Meta
  • Improve CAC, ROAS, conversion, and overall funnel performance
  • Build and test landing pages, audiences, messaging, creative, and new growth ideas
  • Use data and AI to find problems, automate work, and launch solutions faster

What you bring

  • At least eight years in growth, acquisition, performance marketing, advertising, or product growth
  • Proof that you have built working websites, prototypes, products, tools, or workflows
  • Hands-on experience managing paid search and paid social, especially Google Ads and Meta
  • Strong command of growth measurement, funnel analysis, conversion optimization, CAC, and ROAS
  • Evidence of using AI to create solutions, plus a habit of testing new technology

Who this fits

You’ll thrive if you prefer direct building and channel ownership over strategy decks, large-team management, or agency oversight. This role is based in San Francisco, with office attendance Tuesday through Thursday. You’ll need to experiment often, learn quickly, and work comfortably beyond your usual specialty.

From the employer

***** This role is based in San Francisco, CA - Office days are Tue to Thur *****

Who We Are

We’re building the future of real estate — today.

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.

Our team breaks barriers every day while staying committed to HomeLight's goals and core values, which is a crucial element to our shared success.

Who You Are

You’re a growth operator who likes to build.

You don't just identify opportunities or create strategies — you turn ideas into working things. Maybe you've built a website or landing experience, created an internal tool, prototyped a product, developed a new workflow, or used AI to build something that previously would have required significantly more time or resources.

You’re deeply curious about what new technology makes possible and constantly experimenting. AI isn't just something you use to write copy or summarize reports — it's expanding what you're personally able to create.

You also understand growth and acquisition, with hands-on experience across paid search and paid social. You know how customers are acquired, how funnels work, and how to use data to diagnose performance across CAC, ROAS, conversion, and other key growth metrics.

Most importantly, you see a problem and want to build the solution.

What You’ll Do

  • Identify growth opportunities and turn them into experiments, tools, workflows, and customer experiences
  • Build, test, and optimize acquisition strategies across paid search and paid social, including Google and Meta
  • Own and improve key growth metrics, including CAC, ROAS, conversion, and funnel performance
  • Build and test landing experiences, audiences, messaging, creative, and new growth ideas
  • Use AI and emerging technologies to prototype, automate, and launch ideas faster
  • Analyze customer and performance data to understand what's working, what's broken, and what to build next
  • Build systems and workflows that replace manual processes and make the growth organization more effective
  • Partner with Product, Engineering, Data, and Creative when needed — while maintaining a bias toward building and testing yourself

One thing worth saying upfront

This role is hands-on. You'll own these channels and are expected to run them well. This isn't a role where you'll manage a large team, oversee a roster of agencies, or spend most of your time in strategy decks. If you’re excited about building things, ownership, and driving results, this role is a great fit. If you're looking to move further away from day-to-day execution, it's probably not the right match.

What We’re Looking For

  • 8+ years of experience in growth, acquisition, performance marketing, advertising, product growth, or a related field
  • Evidence that you've personally built things — websites, prototypes, products, workflows, internal tools, reporting systems, or other working solutions
  • Hands-on experience with paid search and paid social, particularly Google Ads and Meta
  • Strong understanding of CAC, ROAS, conversion optimization, funnel performance, and growth measurement
  • Strong analytical instincts and comfort using data to diagnose problems and make decisions
  • Demonstrated use of AI to build or create — beyond basic copywriting, research, or reporting
  • A track record of taking ideas from problem → prototype → test → iteration
  • Curiosity about emerging technology and a habit of experimenting with new tools
  • Comfort operating outside your traditional area of expertise and learning quickly
  • A bias toward direct execution rather than relying entirely on agencies, vendors, or other teams

Benefits and Perks

  • Medical (Aetna or Kaiser), Dental & Vision (Guardian)
  • Long-Term Disability & Short-Term Disability
  • Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
  • 401k (Vestwell), Life Insurance (Guardian) & Pet Insurance (Nationwide)
  • Commuter benefits are offered in certain locations
  • PTO, including Volunteer Days to give back to your community
  • Annual Anniversary Perks, including one month paid sabbaticals!
  • HomeLight Services to help you with buying and selling your home

The following compensation information is provided to comply with job posting disclosure requirements in Colorado, New York, Washington, and California.
Base Pay Range: $200,000.00 - $225,000.00, base pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.Range is dependent on the leveling process during the interview process.

Let’s chat!

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request, and any accommodation will be addressed confidentially.

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