Product Growth Specialist
At a glance
Mid-level Growth Marketing role at Air Apps. San Francisco · full-time · $80,000–$150,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build subscription and ad revenue plans, then shape pricing, paywalls, upsells and ad placements with product teams
- Study competing offers and pricing, and use the findings to spot opportunities across the app portfolio
- Segment users, form test hypotheses and model the financial upside of monetization changes
- Test paywall positions and layouts, trial starts and onboarding to lift conversion without harming the user experience
- Find churn and upsell signals, then develop retention and win-back approaches for inactive users
What you bring
- Around four or more years working on mobile app monetization, focused on subscriptions, advertising or both
- You understand in-app purchases, paywall design, pricing structures and subscription management
- You can analyze cohorts, model revenue and report on performance using data
- You have worked with App Store Connect and know its subscription setup and Apple monetization rules
Who this fits
This mid-level role suits someone who can balance revenue experiments with the app user experience and collaborate with product, design and engineering. The position is onsite in San Francisco. The stated annual pay range is $80,000 to $150,000.
From the employer
About Air Apps
At Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management and change lives along the way.
The Role
As a Monetization Specialist, you will play a pivotal role in scaling Air Apps’ growth by owning both subscription and ad monetization strategies across our mobile app portfolio.
You’ll collaborate with cross-functional teams to create and optimize pricing, paywalls, upsell flows, retention strategies, and ad placements, all while ensuring user experience remains at the center. You’ll dive into data, run experiments, and help shape how millions of users engage with our products.
Responsibilities
Analyze industry trends and competitor strategies to identify monetization opportunities.
Design and implement monetization strategies to maximize subscription and ad revenue.
Collaborate with design and development teams to implement monetization features effectively.
Create user segmentation frameworks and define experimentation hypotheses for monetization.
Model financial opportunities and expected outcomes for monetization initiatives.
Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
Set up and manage subscriptions and pricing tiers on App Store Connect.
Experiment with different in-app paywall placements to optimize conversion rates.
Collaborate with the design team to test and refine paywall layouts and calls-to-action.
Develop and implement win-back strategies for lapsed or inactive users.
Identify drivers of churn and implement initiatives to improve user retention.
Analyze user behavior to identify upsell opportunities and execute upsell strategies.
Create strategies to increase free trial starts and improve onboarding flows.
Ensure that monetization strategies do not negatively impact the user experience.
Maintain detailed documentation of monetization strategies, tests, and performance data.
Monitor and ensure compliance with Apple’s policies and international regulations.
Requirements
Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue.
Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management.
Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools.
Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting.
Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies.
Collaborative mindset with the ability to work cross-functionally with product, design, and engineering.
Passion for delivering exceptional user experiences while optimizing for revenue.
Why Join Air Apps?
Apple hardware ecosystem for work.
Annual Bonus.
Medical Insurance (including vision & dental).
Disability insurance - short and long-term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget
Free meals at the hub
Gym membership
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Important Notice
Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.
If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies, and any such submissions will not be considered.
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