Customer Marketing and Agency Activation, Analyst
At a glance
Mid-level Customer Marketing role at AIA. Kuala Lumpur · full-time.
Pay not stated Customer Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Study customer segments across individual, takaful, corporate and digital platforms, using surveys and focus groups to uncover needs and behavior
- Turn customer insights into plans that encourage repeat purchases, cross-sells and upsells across insurance products
- Gather feedback from agency and other distribution teams, assess channel results and shape tactics with those teams
- Plan and deliver customer campaigns and tailored offers through direct and distribution channels to build loyalty and repeat business
- Learn the agent, customer and back-end systems, then design campaign processes that work across them
What you bring
- You hold a bachelor’s degree in any discipline
- You bring five years of insurance or financial-services experience focused on products and customer campaigns
- You have strong communication, relationship-building and stakeholder coordination skills, alongside analytical ability and business judgment
Who this fits
This analyst role suits someone comfortable combining customer research, campaign execution and work with distribution teams. You’ll need to adapt to Agile ways of working and collaborate across functions.
From the employer
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
Support the Customer Marketing unit. You’ll support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers. You’ll create personalised and relevant offers delivered directly and through the distribution channels, to maximise customer life time value, and drive customer loyalty & repurchase.The person in this role will be working in an Agile manner, and hence must be open to new ways of working; as well as close collaboration with many x-functional teams to drive results.
- Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments. Run surveys, focus groups, leverage on digital and data to get insight to their behaviors, wants and needs. Pull all of this understanding together to develop strategies which drive repeat customer purchase, cross and upsell.
- Get to know our agency distribution workforce and other distribution channels. Understand what makes them tick, get consistent feedback, and adjust efforts accordingly. Perform analysis on how the different distribution channels are performing in order to form the right tactics.
- Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
- Develop, plan and execute effective marketing campaigns and customer offers.
- Familiarize yourself with how our front and back end systems work (agent sales platform, agent app, customer app, back end operating systems) in order to design campaign management processes that work.
- Understand AIA’s product suite and how to best leverage on these products to drive future cross and upsell.
- Operate under the Agile methodology.
Minimum Job Requirements:
- Bachelor’s Degree in any discipline
- 5 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
- Knowledge of the insurance industry particularly from a product perspective will be beneficial – any prior experience on medical repricing efforts would be an added bonus
- Strong interpersonal and communications skills, with good stakeholder management capability
- Analytical skills and business acumen
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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