Business Development Manager (North Asia)
At a glance
Manager-level Business Development role at AIA. SG-Wealth Centre · full-time.
Pay not stated Business Development Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build bank and offshore business-unit relationships to generate leads, grow sales and improve profitability
- Set sales and distribution plans for financial institutions and offshore AIA units, then work toward value-of-new-business goals
- Run cross-functional growth projects, managing scope, resources, budgets, risks and progress
- Shape bank and offshore marketing, training and product launches, using campaign feedback to refine future work
- Keep business development and sales activity aligned with regulatory rules, conduct guidance, licensing and training needs
What you bring
- A business, banking and finance, or related degree
- Eight to ten years in insurance or banking sales, partnerships or business development
- A record of winning and managing strategic regional partnerships, with strong negotiation and relationship skills
- Knowledge of high-net-worth and retail insurance products, plus project delivery and senior-level communication skills
- CLI, ILP, IFA or equivalent qualifications, such as M5, M9 or HI
Who this fits
This manager role suits someone experienced in regional partnerships across banking or insurance, with the ability to coordinate offshore stakeholders and lead strategic projects. The position is based in Singapore.
From the employer
Create connections that move people and business forward.
At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.
Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.
About the Role
In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU).
It involves leading cross-functional teams, building strong relationships with bank partners, cross-jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies
Key Responsibilities:
1. Business Development & Partnerships
- Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
- Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability.
- Identify new business opportunities across distribution channels and geographical markets.
- Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.
2.Strategic Initiatives & Project Management
- Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW’s growth objectives.
- Define project scope, objectives and deliverables in collaboration with cross-functional teams. (e.g. AIA BU workstreams, steerco and governance forums)
- Manage project resources, budgets, risk mitigation, and performance tracking
- Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met.
- Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.
3. Sales & Marketing Oversight
- Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients.
- Ensure proper alignment between AIA IW’s product offerings, partner banks’ and offshore AIA BUs’ goals.
- Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.
4. Governance & Compliance
- Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities.
- Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.
Key Requirements
- Bachelor’s Degree in Business Management, Banking & Finance, or other related field
- Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry
- Demonstrated success in acquiring and managing regional strategic partnerships
- Strong capability in partnership acquisition, negotiation and relationship management skills
- In-depth knowledge of HNW and retail insurance products
- Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous
- Proven strategic project management, problem-solving and execution skills
- Excellent presentation, communication and stakeholder-influencing skills; including at senior management and executive levels
- CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI)
- Fluency in other Asian languages advantageous
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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