Brand Activation Supervisor

AIA Open · verified Sep 15, 2026

Phnom Penh Full-time Mid-level Brand Marketing

Mid-level Brand Marketing role at AIA. Phnom Penh · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and run integrated brand campaigns, events, sponsorships, and community programs
You'll coordinate agencies, vendors, partners, logistics, venues, production, and event staffing
You'll shape customer journeys, capture leads, and work with distribution to improve conversion
You'll assess campaigns and events for awareness, engagement, leads, and conversion results
You'll review brand quality and keep activations aligned with AIA standards and regulations

What you bring

You can turn business goals into brand activation plans and consistent customer experiences
You can manage lead capture, tracking, reporting, and handoff to distribution teams
You can apply brand, customer experience, regulatory, procurement, risk, and governance requirements

Who this fits

This is a full-time role based in Phnom Penh. You'll suit work that connects marketing activity with distribution-led lead conversion, while coordinating internal teams, agencies, vendors, partners, and other stakeholders. The listing does not state travel, timezone, visa, or people-management requirements.

From the employer

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

The Brand Activation Supervisor is responsible for developing and executing AIA's brand activation and awareness initiatives to strengthen brand visibility, enhance customer engagement, generate quality leads, and support business growth. The role leads the planning and execution of integrated brand campaigns, events, community engagement programs, sponsorship activations, and customer-centric initiatives to increase brand awareness, generate demand and consideration, and enable conversion.

The position ensures all brand activities comply with AIA's brand guidelines, customer experience standards, and regulatory requirements while delivering measurable business outcomes. Working closely with Agency Distribution Partnerships, and other stakeholders, the Brand Activation Supervisor serves as a key enabler between Marketing and the distribution force to maximize customer engagement opportunities, improve lead quality, and support effective lead conversion throughout the customer journey.

Brand Awareness & Activation Management (50%)

Develop and execute brand initiatives and activation plans aligned with business objectives.
Ensure every activation delivers a consistent and premium AIA brand experience
Coordinate with internal stakeholders, agencies, vendors, and partners to deliver seamless and high-quality brand activations.
Manage activation logistics, branding production, venue setup, manpower deployment, and event operations.
Conduct post-campaign and post-event evaluations to measure awareness, engagement, lead generation, and conversion performance.

Customer Engagement & Lead Generation (40%)

Design customer engagement journeys that deliver meaningful customer interactions and maximize lead generations.
Ensure effective lead capturing, tracking, and reporting mechanisms.
Continuously work with distribution team to drive lead conversion and maximize Return On Investment.

Brand Governance & Compliance (10%)

Ensure all campaigns, activations, and customer touchpoints comply with AIA brand standards and corporate guidelines.
Conduct brand quality assurance reviews across all marketing activities.
Ensure compliance with regulatory, procurement, risk, and governance requirements.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.