Marketing Manager, Indonesia Market

Ahrefs ahrefs.com Open · verified Aug 17, 2026

Singapore Manager General Marketing

Mid-level General Marketing role at Ahrefs. Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run a locally tailored Indonesia marketing plan across the full marketing mix
Create and adapt blogs, social posts, emails, landing pages, and other digital assets
Lead Indonesia events, partnerships, public relations, and community activity to generate leads
Educate Indonesian marketers on SEO, AI Search, and AI Marketing practices
Monitor trends, competitors, customer insights, and results to improve campaigns and brief senior leaders

What you bring

Proven leadership experience in marketing, preferably within technology or SaaS
A record of building and delivering successful marketing programs for Indonesia, ideally for a global brand entering the market
Hands-on familiarity with Ahrefs and how Indonesian users apply the product
Strong content, digital marketing, communication, and cross-functional collaboration skills
Native Bahasa Indonesia plus fluent written and spoken English

Who this fits

You’ll suit this role if you can build Indonesia-focused marketing with substantial autonomy and work effectively as a one-person team at the start. You need to work on-site from Ahrefs’ Singapore headquarters while serving the Indonesian market. Native Bahasa Indonesia and fluent English are required.

From the employer

This role is based out of Ahrefs' global HQ in Singapore. While the role is focused on the Indonesian market, you'll be based in the Singapore office alongside the wider marketing team. This is an on-site role.

About the Role

We're looking for a Marketing manager to drive our growth in Indonesia. This isn't just about translating global campaigns; it's about building a localised strategy from the ground up, tailored specifically for the Indonesian market. You'll be working to make Ahrefs a household name among Indonesian marketers and businesses.

Responsibilities

Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian speaking market, taking a hands-on approach to all aspects of the marketing mix
Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
Manage all Indonesia related marketing activities including content creation, events, partnerships, and public relations.
Lead offers in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and centre.
Organise and participate in key marketing events, such as networking events, conferences and customer meetups, to build relationships and generate leads
Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimise marketing initiatives
Report on performance to senior leadership

Requirements

Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localisation and adapting content from English-speaking markets to Indonesian-speaking audiences, creating promotional materials, and organising local meetups.
Good knowledge in using Ahrefs product and understanding of its application in the Indonesian market.
Experience in SEO/AI visibility is considered a big plus
Proven track record of developing and executing successful marketing strategies in the Indonesian market. Ideally bringing a global brand to the market.
Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
Native in Bahasa, Indonesia and fluent in English, both written and verbal

What Success Looks Like

In 6 months: You've developed and launched the core localised content strategy for Indonesia, resulting in a measurable increase in organic search traffic and engagement from the target audience. We see active participation in at least two key local online communities, and you've identified key influencers for future collaborations. The first localized assets (e.g., specific landing pages, blog posts) are consistently outranking competitors for relevant Indonesian keywords.

In 1 year:Ahrefs is a recognised and respected brand within the Indonesian marketing community, driven by your efforts. You've established Ahrefs as a go-to resource for SEO and marketing insights in Indonesia. We've seen a significant increase in MQLs from the region, directly attributable to your localized content and community initiatives. You've identified a clear path for future market expansion and potentially started building out a small, specialised local team.

Why Ahrefs?

We believe in empowering smart people to make big decisions. As our Head of Marketing for Indonesia, you won't be managing a rigid process; you'll be building a market. We don't micromanage. Instead, we trust you to identify opportunities, iterate quickly, and drive tangible results that directly impact our growth in a critical market. You’ll have the autonomy to make things run, then right, then better, all while working with a product that truly helps marketers.

Location: Singapore — on-site

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