Senior Analyst, PPC (Bangkok Based, Relocation Provided)
Agoda Open · verified Sep 10, 2026 Senior Paid Search / PPC role at Agoda. Bangkok.
Growth Roles summary, based on the employer's posting.
What you'll do
- Test ad formats, campaign structures, and bidding or pricing methods across Google, Bing, TripAdvisor, Trivago, and other search engines
- Apply successful experiments to new product features and marketing changes
- Analyze experiment data, build predictive models, and coordinate implementation plans with product teams
- Build performance dashboards, find growth drivers, and present recommendations to stakeholders
What you bring
- A bachelor's degree or higher in a quantitative discipline from a top university
- At least four years of data-focused work in consulting, investment banking, private equity, or a fast-growing global technology company
- Experience with a data analysis package or database such as SQL, SAS, R, SPSS, Python, or VBA, plus Tableau or Power BI
- Strong spoken and written English, with careful organization and attention to detail
- A record of making evidence-based decisions quickly, working independently, and taking ownership
Who this fits
You’ll suit a fast-moving, data-led performance marketing team where independent judgment, ownership, and measurable outcomes matter. Digital marketing, e-commerce, A/B testing, presentation, and negotiation experience are useful additions. The role is based in Bangkok, with relocation provided.
From the employer
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Get to know our team:
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:
- Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g. understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap
- Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders
What you’ll Need to Succeed:
- Bachelor’s degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering business, science, or relevant field of study
- 4+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business role for a fast-growing global tech company
- Experience in one or more data analysis packages or databases, e.g. SQL, SAS, R, SPSS, Python, VBA and visualization tools, e.g. Tableau, Power BI, etc.
- Excellent verbal and written communication skills in English
- Ability to move fast and be efficient, making decisions on objective data evidence
- Innate desire to take ownership, make an impact and influence outcomes
- Excellent organizational skills, attention to detail and ability to work independently
It’s great if you have:
- Experience in digital marketing or e-commerce
- Experience with A/B testing and other testing metrics
- Strong presentation and negotiation skills
Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Discover more about working at Agoda
- Agoda Careers https://careersatagoda.com
- Facebook https://www.facebook.com/agodacareers/
- LinkedIn https://www.linkedin.com/company/agoda
- YouTube https://www.youtube.com/agodalife
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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