Global Product Marketing Manager

AGFA agfa.com Open · verified Sep 18, 2026

Mortsel Barcelona Manager Product Marketing

Mid-level Product Marketing role at AGFA. Mortsel.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape how the full DR portfolio is positioned and explained across markets
Build launch plans with GPM, sales, and regional Hub Leaders
Give sales teams briefs, battle cards, objection guides, and ROI calculators
Run customer insight work, including KOL interviews, user research, and advisory boards
Track competitors, pricing, market trends, and win-loss patterns to guide strategy

What you bring

Bring B2B marketing experience in medical imaging and international product launches
Have worked with radiology clinicians, KOLs, and other clinical stakeholders
Know product positioning, messaging, competitive intelligence, VOC, and market research
Analyze market size, competitors, pricing, and technical specifications
Bring five to eight or more years in product or upstream marketing, plus strong English communication

Who this fits

You’ll suit a cross-functional marketer who can influence without formal authority and explain complex market stories to senior stakeholders. The role is based in Mortsel, Belgium and calls for digital radiography knowledge plus CRM familiarity, with Microsoft Dynamics preferred.

From the employer

Global Product Marketing Manager

Job Purpose

The Global Product Marketing Manager drives upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives that resonate with clinical and commercial audiences. This role bridges R&D and commercial teams to define positioning, messaging, and go-to-market strategy for the full DR portfolio across all tiers and regions, ensuring the portfolio's value proposition is understood, differentiated, and consistently communicated globally.

Key Responsibilities

Define and maintain global positioning, value proposition, and messaging architecture for the full DR product portfolio.
Develop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub Leaders.
Create and maintain sales enablement assets: product briefs, battle cards, objection-handling guides, and ROI calculators.
Conduct ongoing competitive intelligence on key competitors and emerging OEMs.
Own the VOC (Voice of Customer) process with Global Application: co-run KOL interviews, user research, and clinical advisory board inputs.
Support regional Hub Leaders in customizing global messaging for Tier 1 markets.
Maintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share, and pricing and positioning across the DR category.
Serve as the global subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communications.
Partner with the Global Ad&Promo Leader and Global Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content, and digital channels.
Track competitive win/loss trends and provide input into pricing strategy and product roadmap prioritization.
Support M&A, partnership, and new-market entry evaluations with product and market positioning input.

Profile, Skills & Competencies

Experience & Background

B2B marketing experience in medical imaging.
Demonstrated track record of full-cycle product launches in international markets.
Experience working with clinical stakeholders and KOLs in radiology or related specialties.
Experience in product positioning & messaging, competitive intelligence, and VOC & market research.
Typically, 5-8+ years in product marketing or upstream marketing roles, ideally in medical imaging or another regulated capital equipment industry.

Technical & Functional Skills

Strong analytical capability: market sizing, competitive benchmarking, pricing analysis.
Ability to translate complex technical specifications into clear customer value language.
Digital radiography fundamentals.
CRM familiarity (Microsoft Dynamics preferred).

Language & Interpersonal Skills

Cross-functional leadership and influence without authority.
Executive storytelling and the ability to present complex market narratives to senior stakeholders.
Strong written and verbal communication skills in English.

Success Metrics / KPIs

Adoption and consistency of global positioning and messaging across regions.
On-time delivery and quality of Product Launch Plans (PLPs).
Sales team utilization and effectiveness of enablement assets (battle cards, ROI calculators).
Accuracy and timeliness of competitive intelligence delivered to sales and leadership.
VOC program coverage and its influence on product roadmap decisions.