Business Development Manager - Healthcare IT (NHS) - Midlands
At a glance
Manager-level Business Development role at AGFA. Home based, GB · no salary stated · we estimate £38,875–£65,000 across the United Kingdom.
AGFA has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build a territory plan for the Midlands and South Yorkshire, then pursue NHS opportunities that support growth
- Find and qualify prospects across NHS trusts, integrated care systems and related healthcare organisations
- Develop senior NHS relationships and guide complex sales from first contact through negotiation and close
- Shape proposals with clinical, technical, pre-sales and delivery colleagues, then manage the sales-to-service handover
- Keep forecasts and CRM records current, negotiate contracts and track NHS policy, digital strategy and funding changes
What you bring
- You have at least two years in business development or enterprise sales, ideally in healthcare IT or digital health
- A strong grasp of NHS structures, purchasing processes and decision-making is mandatory
- You can win new business and handle complex sales involving multiple stakeholders
Who this fits
This field-based role suits an autonomous seller who can explain technical and clinical value to varied audiences. You’ll cover the Midlands and South Yorkshire, travel regularly to NHS customer sites, and have some flexibility to work remotely.
From the employer
Business Development Manager – Healthcare IT (NHS) - Midlands
This role focuses on developing new business and strategic partnerships within the NHS, positioning innovative Diagnostic Imaging and clinical IT solutions that improve patient care and operational efficiency.
Key Responsibilities
- Own and execute a strategic territory business plan for the Midlands and South Yorkshire Region and NHS landscape, aligned to company growth objectives
- Identify, qualify and develop new business opportunities across NHS Trusts, Integrated Care Systems (ICSs) and related healthcare organisations
- Build and maintain strong, senior-level relationships with NHS stakeholders including clinical, operational, digital and procurement leaders
- Lead complex, consultative sales cycles from initial engagement through to contract negotiation and close
- Act as the primary point of contact for assigned prospects and customers, managing expectations throughout the sales process
- Collaborate with clinical, technical, pre-sales and delivery teams to develop compelling, value-based proposals
- Accurately forecast pipeline activity, maintaining CRM data to a high standard
- Negotiate commercial contracts, including software licenses, services and long-term support agreements
- Support handover from sales to implementation and services teams to ensure a smooth transition and customer satisfaction
- Maintain in-depth knowledge of NHS policy, digital strategy and funding mechanisms impacting Healthcare IT procurement
Skills & Experience
- Significant experience (typically 2+ years) in business development or enterprise sales, preferably within Healthcare IT or digital health
- Strong understanding of the NHS structure, procurement processes and decision-making environments (mandatory)
- Proven track record of winning new business and managing complex, multi-stakeholder sales cycles
- Experience selling clinical systems such as EPR, imaging, diagnostics, or other core Healthcare IT solutions is highly desirable
- Ability to articulate complex technical and clinical value propositions to both technical and non-technical audiences
- Commercially astute with strong negotiation and contract management skills
- Excellent communication, presentation and relationship-building capabilities
- Self-motivated, strategic thinker comfortable working autonomously in a field-based role
Desirable
- Clinical background or formal healthcare qualification preferred but not essential
- Experience working with NHS digital transformation programmes
- Existing relationships within Midlands and South Yorkshire Region NHS organisations
Location & Travel
This is a field-based role covering the Midlands and South Yorkshire Region. Regular travel to NHS customer sites is required, with some flexibility for remote working.
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