Manager Sales Export

adidas adidas-group.com Open · verified Sep 25, 2026

Almaty Manager Sales Leadership

At a glance

Mid-level Sales Leadership role at adidas. Almaty.

Pay not stated

RoleSales Leadership

SeniorityManager

LocationAlmaty

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Grow profitable sales across assigned CIS key accounts, product categories and brand concepts
Build account and marketing plans, then secure approval and track delivery against targets
Lead range presentations and sell-in discussions while aligning sell-out support with Brand teams
Monitor sell-through, orders, replenishment, deliveries, KPIs, risks and new commercial opportunities
Visit stores and market sites, complete audits, and improve compliance with wholesale agreements

What you bring

A relevant university degree alongside at least four years in sales within a large organization
Experience in sports, fashion or FMCG, with exposure to marketing and supply chain
A record of planning, selling, account management and negotiation
Advanced MS Office capability and upper-intermediate language proficiency
Strong analytical, written, verbal, presentation and cross-functional communication skills

Who this fits

You’ll suit a commercially focused account manager who can turn sales data, sell-through and store-level findings into account actions. The role is based in Almaty and involves regular customer, market and store-site visits. You’ll work across sales, marketing, customer service, planning, supply chain and other functions while owning assigned account performance and KPI monitoring.

From the employer

Purpose & Overall Relevance for the Organisation:

To drive profitable and sustainable market share growth within assigned Key Accounts across CIS countries and all targeted product categories and concepts while respecting the adidas Group brand image
To drive sell through within Key Accounts
To passionately support the KAM organization in identifying, developing and implementing strategies for the profitable growth of the adidas Group Brands

Key Responsibilities:

To represent the assigned account(s) and category(s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
To develop and implement the overall strategy for the key account portfolio based on global and Market strategies jointly with the Senior KAM and get sign off from Director KA
To ensure the KA organization is applying available adidas Group standards and best practices in daily work
To ensure the best possible Net Sales result by setting clear targets and action points; constant tracking of results; analysis of risks & new business opportunities
Build Strategic Account Plans and Account Marketing Plans and present to Director KA
To measure progress on defined KPIs and monitor all reports
To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions
To manage the account during sell-in meetings (range presentation) in collaboration with Brand and agree on sell-out support to grow the accounts
To monitor sell-out and the order book continuously and ensure on-time deliveries and proper replenishment; make sure that account marketing activation is linked for better sell-out instore
To formulate trade investments (TI) and discuss accordingly with the key accounts; and frequent tracking of performance against different TI buckets.
Make recommendations to the Key Account Director on commercial opportunities at Market level on factual analysis, trends and needs
Sales Data analysis, sell through, product replenishment, comp growth, store by store analysis where relevant
Adhere to Global standards in collaboration with relevant support functions, customer service, trade marketing, account marketing, visual merchandising, training, and other related activities, and monitor/evaluate established processes to guarantee full compliance
To visit customers and relevant markets/doors/.Com sites, regularly respecting the store visit checklist/guidelines and conducting the store audits, ensuring continuous improvement of the store/site audit results
To ensure customer compliance with wholesale agreements

Key Relationships:

Emerging Markets: Centre of Excellence (CoE) Wholesale
Market: Business Units, CTC, Customer Service, Sales Coordination, Business Development, Credit Controlling, Planning, and SCM

Authorities:

Responsible for the commercial success (sales) of assigned Key account
Responsible for Key Account Standards, order process management, financial reporting and KPI monitoring
Responsible internally as the ‘ambassador’ for assigned accounts

KPI’s

Net Sales
Standard Margin
Profitability
OB Conversion
Bugdets
Range Efficiency
Sell out

Knowledge, Skills and Abilities:

Analytics: ability to analyse data to improve strategic decision making and implementation
Proven experience in Planning, Selling, Account Managment and Negotiating
Strong communication skills: written, oral and presentation
Strong cross functional experience across marketing and sales
Strategy: ability to understand and implement strategy

Requisite Education and Experience / Minimum Qualifications:

University degree relevant to industry experience
Minimum 4 years of sales experience within large sales organizations, in sports/ /fashion or FMCG
Exposure: Sports, Marketing, Supply Chain
IT skills: Advanced MS Office Skills
Languages: Upper -intermediate level