Internship - Brand Communications (Croatia)

adidas adidas-group.com Open · verified Sep 18, 2026

Zagreb Junior Communications

Entry-level Communications role at adidas. Zagreb.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll help run brand communications, newsroom and publishing work across major categories and campaigns
You'll coordinate local and global material for digital and social channels to keep brand activity current
You'll help produce influencer and athlete content, from coordinating production to writing social copy
You'll monitor social activity and market trends, then flag content, partnership and activation opportunities
You'll support PR, media and campaign reporting, including partner orders and performance insights

What you bring

You're studying business, marketing, communications, journalism or a related subject
You bring interest in brand communications, PR, social media, influencer work and digital content
You write and communicate well in English and can create engaging content
You can use Microsoft Excel and PowerPoint while managing competing priorities carefully
You need full-time student status throughout the internship or a gap year between bachelor's and master's study

Who this fits

This suits a curious, creative student interested in sports, fashion, culture, consumer trends and collaborative brand work. You must be available for the full six-month internship starting in January 2027 and work from the adidas office in Zagreb, with up to forty percent home office available. The role is intended for someone near the end of their studies, with no more than one year left after the internship.

From the employer

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose of the role

Support our Brand Communications & Newsroom team in bringing the adidas brand to life across South East Europe through PR, digital publishing, influencer marketing and engaging content, while gaining hands-on experience in integrated brand communications.

What you will do

Support the execution of Brand Communications, Newsroom and Publishing activities across key categories and campaigns.
Help keep the adidas brand always on by coordinating relevant local and global content across digital and social media platforms.
Collaborate with Retail and Wholesale Marketing Activation teams to support publishing plans and ensure alignment with brand priorities, campaigns and guidelines.
Support the creation of local content with influencers and athletes, helping coordinate the production process and develop engaging social media copy.
Monitor social media activity and relevant market trends to identify potential content, partnership and activation opportunities.
Collaborate with our PR agency and internal teams to support influencer, media and brand communication activities.
Coordinate product orders for contracted partners in line with the brand calendar and campaign priorities.
Support the development and maintenance of relationships with relevant media contacts.
Track and analyze the performance of key campaigns and help translate results into insights for the Marketing team.
Support the delivery of brand marketing activities in line with agreed timelines, budgets, brand standards and campaign objectives.

Skills you will need

Currently pursuing a degree in Business, Marketing, Communications, Journalism or another relevant field.
Strong interest in brand communications, PR, social media, influencer marketing and digital content.
Passion for sports, fashion, culture and current consumer trends.
Good communication and writing skills with an interest in creating engaging content.
Good knowledge of Microsoft Excel and PowerPoint.
Good organizational skills with attention to detail and the ability to manage different tasks and priorities.
Curiosity, creativity and willingness to learn while collaborating with different teams and partners.
Good command of English, both written and spoken.

Life at adidas

Monthly base salary 1.056 EUR net.
adidas Employee discount on all products.
Premium gym membership discount.
Employee Assistance Program offering personal counselling across a variety of topics.
Opportunities to attend and take part in company events and sponsored adidas events.
Structured training and development, including access to LinkedIn Learning, Language Training and the adidas Learning Portal.
Opportunities to join our mentorship program, networking activities and employee resource groups.
International intern community and work environment.
Regular development conversations throughout your internship.
Flexible and agile working arrangements with up to 40% home office.

Eligibility

To be eligible for the internship, you should:

Be enrolled as a full-time student for the complete duration of the internship, or be in a gap year between your Bachelor's and Master's degree.
Ideally be in the final year of your studies, with a maximum of one year remaining until graduation following the internship.
Be available for the full duration of the six-month internship.

Key facts

Start date: January 2027
Duration: 6 months
Location: adidas office, Zagreb, Croatia

Next steps

To apply, please submit your CV in English. You don't need to include a motivation letter, but if there's something you'd like us to know, we'd be happy to hear from you.
If your profile looks like a good match, you'll be invited to a video interview. Don't worry – we'll make sure you know what to expect.
Please note that shortlisted candidates will be contacted by our Talent Acquisition team based in Greece via phone or email.