Brand Communications Manager

CLO Virtual Fashion clovirtualfashion.com Open · verified Sep 16, 2026

On-site Hong Kong Full-time Manager Communications

Mid-level Communications role at CLO Virtual Fashion. Hong Kong · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build communications plans that grow users across Hong Kong and Southeast Asia, including Vietnam and Indonesia
You'll study market activity, build publication relationships, and shape media plans for local, regional, and global audiences
You'll create releases, videos, and channel content with design, BizDev, Sales, and global communications teams
You'll lead user events and trade shows, measure campaign results, and adjust activity when needed
You'll develop new initiatives, follow global brand standards, and mentor Brand Communications teammates

What you bring

You have a bachelor's degree in marketing, branding, communications, public relations, or a related field
You have at least three years in fashion or technology, or at an agency specializing in those areas
You can take initiative, adapt quickly, and meet tight deadlines in a fast-moving environment
You know digital media content and formats and have experience with B2B events, trade shows, and exhibits
You communicate effectively in both English and Cantonese

Who this fits

You'll suit a small, startup-like team where you can be creative, analytical, inquisitive, driven, and proactive while wearing multiple hats. The role is onsite in Hong Kong and covers Hong Kong plus broader Southeast Asia. Fluent English and Cantonese are required, while Mandarin is a plus. It also involves global team collaboration and mentoring other Brand Communications members.

From the employer

About Us

CLO Virtual Fashion is the industry-leading provider of innovative 3D products and ecosystem solutions used in fashion, film, and gaming. With over two decades of research and development in true-to-life 3D garment simulation, CLO Virtual Fashion's mission is to empower users at every step of the garment journey, from concept to design, manufacturing to marketing, and fitting to styling. In addition to 3D garment design software (CLO & Marvelous Designer), CLO Virtual Fashion is the creator of CLO-SET (a digital asset management and collaboration platform), CONNECT (a digital fashion hub and marketplace), and consumer-facing solutions such as e-commerce virtual fittings.

Founded in 2009, CLO's interconnected and ever-growing product ecosystem is built to power the future of everything related to garments. We currently have 13 offices located in 11 countries across North America, Asia, Europe, and South America, and are continuing to expand to serve users around the globe.

Position Overview

CLO Virtual Fashion is looking for a capable Brand Communications Manager to join the team in Hong Kong. We are a small, tight-knit unit, and the environment will be close to that of a start-up; we wear a lot of hats, brainstorm a lot of ideas, and are filled with passion for all things fashion & 3D. As Brand Communications Manager, you will serve as an integral member of the team, coordinating and developing marketing policies, programs, and campaigns.

You will implement a comprehensive plan inclusive of client and industry partnerships, event execution, and content creation across our owned and paid channels — spanning social media, our website, company blog, and beyond. Our team has grand visions for how we reach our users and clients; it will be your job to bring these dreams to life.

Responsibilities

Develop and execute branding and communications strategies to drive user growth across Hong Kong and the broader South East Asia region, including Vietnam and Indonesia
Analyze industry trends and activity to best reach key markets
Develop relationships with key publications in technology, fashion, and other connected industries
Orchestrate media plans and work with our design team to produce content for both local/regional and global audiences
Collaborate closely with the global Brand Communications team and internal stakeholders (BizDev, Design, Sales) to support external engagements and lead-generation opportunities
Write and issue press releases for major announcements, distributing through BusinessWire and other services
Spearhead the creation of internal and external video content
Organize and manage user-facing events and trade shows as necessary
Track and measure campaign success, course-correcting as needed and sharing insights with the business team periodically
Initiate new ideas and communications initiatives for the Brand Communications Chapter to drive greater impact
Mentor other Brand Communications team members
Ensure adherence to the company's global channel strategy, brand identity, tone of voice, formats, and templates

Qualifications

Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related discipline
Minimum 3 years of experiences in fashion/tech, or at agencies specializing in fashion/tech
Creative, analytical, inquisitive, driven, and takes initiative
Agile, with a proven ability to work in fast-paced environments and adhere to tight deadlines
Strong knowledge of media content and formats, especially in the digital space
Experience with B2B events, trade shows, and exhibits
Great verbal and written communication skills
Positive and enthusiastic attitude, with a willingness to invest and grow with CLO
Fluent in English and Cantonese

Plus If You Have

Proficiency in Mandarin
Experience issuing press releases
Experience writing or blogging
Knowledge of SEO, GEO/AEO
Experience managing social media channels for tech/software companies