Head of Marketing

Adaptive adaptive.build Open · verified Sep 13, 2026

On-site New York or Boston Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Adaptive. New York or Boston · full-time · $310,000–$375,000 base.

SalaryStated by Adaptive

$310,000 – $375,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape how the company explains its product and establish the category it aims to lead
Create awareness programs across peer groups, industry associations, and partner networks
Build the marketing operating system for account coverage, engagement signals, and opportunity conversion
Work with the CEO and sales leaders to develop category and demand programs
Handle hands-on marketing work while expanding the team

What you bring

At least five years in marketing, with ownership of product marketing or brand at an early-stage company
Working fluency with go-to-market technology, AI tools, and data
Comfort tackling unclear problems and turning them into practical programs
A player-coach approach, combining individual contribution with team building

Who this fits

You’ll suit a first marketing leader role where you define the company’s category, create demand in construction networks, and build the marketing function alongside hands-on execution. You’ll work closely with the CEO, sales leadership, BDR leadership, and an initial marketing associate. The role requires in-office work Monday through Thursday in New York or Boston.

From the employer

What we do

Adaptive is a vertical AI company of 50, building the agentic operating system for the $2 trillion U.S. construction industry. We work with over 1,000 customers, partner with over 50 accounting firms, and have raised $26m from Emergence, a16z, and other top funds.

Why join us?

Win a massive category that's up for grabs. Construction is among the least digitized industries left, and no AI king has been crowned. With our momentum, team, and backing, we are in position to be that company

Build a moat that compounds. We orchestrate multi-stakeholder workflows across an industry that today runs on paper, email, and phone calls. Every process we manage generates data no one else has. That data makes each new use case easier to expand to, while building a compounding moat

Work with the rare team that can pull this off. Winning here takes deep construction knowledge and deep AI fluency in the same room. That intersection is rare, and we have it with backgrounds across finance, technology, and construction

Serve the people building the world around you. Your favorite local café. The new house on the corner. The massive new skyscraper at Central Park South. All built by our customers: skilled, creative people who have spent their lives bringing neighborhoods to life

The role

Half of this year's revenue has come inbound and another quarter through channel partners, all without a dedicated marketing leader. ACVs tripled YoY and the sales team is scaling rapidly. Our customers give us an 80 NPS. You'd be the first marketing leader, with a huge amount of untapped demand to go after.

You'll work closely with:

Our CEO, on defining the category and building programs
Our VP of Sales, who scaled Klaviyo from $25m to $1B ARR, overseeing a team of 4 AEs growing to 8 by end of July
Our BDR manager, overseeing a team of 6 BDRs growing to 15 by end of July
A talented marketing associate on your team to start, plus the team you build out from there

Responsibilities

Define the category. We have first-mover advantage, and it shows up as wow moments on sales calls, but we haven't cracked how to tell that story at scale. You'll establish how we talk about what we're building, and amplify it into a category we own
Build awareness. Our buyers live in specific peer networks, industry associations, and channel partner ecosystems. You'll build the programs that get us in front of them, consistently
Run the system. Our TAM and target personas are clearly defined. You'll build the system that gets every account into our CRM, surfaces who's engaging with programs, and converts the warm ones into opportunities.

Qualifications

You have 5+ years of marketing experience, including owning product marketing and/or brand at an early-stage company
You're fluent with GTM tech, AI tools, and data
You thrive solving ambiguous problems
You love working as a player-coach, owning IC work to stay close to the operation while building up the team around you

Other

In-office Monday-Thursday in our New York or Boston offices. Top tier cash, equity, and full benefits.