Global Head of Marketing

piano Open · verified Sep 11, 2026

Amsterdam Full-time Director Marketing Leadership

Leadership Marketing Leadership role at piano. Amsterdam · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll make demand generation dependable, then scale it while controlling cost per opportunity
You'll reshape complex product messaging around customer impact and one platform story
You'll own product marketing, partner pipeline, communications, PR, and customer events
You'll lead a mainly Europe-based team, report to the CEO, and join executive leadership
You'll build qualified pipeline and improve how the market understands Piano's offering

What you bring

Marketing leadership experience in a scaled B2B software company at CMO, SVP, or equivalent level
Direct ownership of pipeline metrics, funnel math, cost per opportunity, and payback
Experience scaling demand generation and unifying a complex portfolio into one platform story
Global enterprise-selling experience, especially in Europe, plus work in a PE- or VC-backed company
Practical AI fluency, strong writing, coaching ability, and comfort making decisions with incomplete information

Who this fits

This suits a senior marketing leader who can coach a team, write clearly, challenge existing thinking, and operate at executive level. The role is based in Amsterdam and is in office, though another European Piano office may be considered for an exceptional candidate. Relocation support and a highly skilled migrant visa may be available, and regular travel to customers, offices, and industry events is expected.

From the employer

About Piano

Piano’s Digital Revenue Optimization solution helps digital services grow revenue by better understanding and influencing their customers’ behavior. Piano unifies analytics, segmentation, and commercial personalization in one AI-driven application, enabling sites and apps to efficiently maximize the value of every user visit. Headquartered in Amsterdam with offices in the Americas, Europe, and Asia-Pacific, Piano serves a global client base including the BBC, Deutsche Telekom, Nikkei, AXA and the Wall Street Journal. For more information, visit piano.io.

About the role

Piano is hiring a marketing leader to drive our next phase of growth. Outstanding products, 1,000+ customers, profitable businesses, and a powerful position in the AI shift.

You'll own the whole function: demand generation, content and messaging, product marketing, partner marketing, and communications. You'll lead a team based mainly in Europe, report to the CEO, and sit on the executive leadership team. You'll be measured on qualified pipeline, new ARR, and how well the market understands what we do.

What You’ll do

Scale demand generation. The basics are in place. Make the engine reliable, then scale it while managing cost per opportunity. You own the pipeline number and the model behind it.

Simplify the story. Our brand is strong and we're proud of it. The product messaging is too complex and too focused on what the products can do. Make customers impact the story instead.

One platform, one story. We've built agentic capability, deepened our analytics, and bet on subscription infrastructure. The market still sees a set of products rather than one platform. Change that.

Alongside those: product marketing, partner-sourced pipeline through our technology and agency partners, communications and PR, and our customer events. Business development may also report into this role. If it interests you, tell us.

We’re looking for somebody who:

Led marketing for a B2B software business at scale, as CMO, SVP or equivalent
Owned a pipeline number, and can talk funnel math, cost per opportunity and payback because you've been measured on them
Scaled a demand generation engine
Simplified a complex story across a portfolio that needed to read as one platform
Sold globally, and to enterprises in Europe in particular
Worked in a PE- or VC-backed company
Practical fluency with AI. You've changed how your own team works, and you'll expect the same here
A coach, a strong writer, decisive without complete information, and willing to disagree with us

Nice to have: media, publishing or subscription experience; analytics, customer data or paywall technology

What your first year will look like:

90 days: your priorities in front of the executive team - what you'd sharpen, scale and stop.

6 months: simplified messaging live, pipeline growing month over month against a baseline you set in month one.

12 months: marketing is a dependable source of qualified pipeline, and the market understands what Piano does.

Where you'll work:

Amsterdam, in office. We'll consider another European Piano office for an exceptional candidate. Relocation is possible and we can support a highly skilled migrant visa — tell us early if that applies to you. Expect regular travel to customers, to our other offices and to industry events.