Head of Marketing - Indonesia

aCommerce Open · verified Sep 10, 2026

Jakarta Director Marketing Leadership

Leadership Marketing Leadership role at aCommerce. Jakarta.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll direct the Indonesia Marketing Hub across performance media, live streaming, affiliate networks, SEO, CRM, and creative
You'll create full-funnel plans tied to client GMV and ROI rather than surface-level metrics
You'll grow live-commerce studios, hosts, KOLs, and affiliate publisher networks
You'll manage P&L, client relationships, pitches, renewals, budgets, KPIs, and account profitability
You'll coordinate media, live-stream, affiliate, and creative teams while developing a high-performing organization

What you bring

At least six years leading performance marketing or digital agencies, including three years managing multifunctional teams in Indonesia
Deep knowledge of Indonesian e-commerce, including Shopee, TikTok Shop, Lazada, and Tokopedia
Practical experience expanding live-commerce and affiliate programs
Commercial strength in P&L ownership, client pitches, and upselling
Fluency in English and Bahasa Indonesia, plus strong executive presentation skills

Who this fits

You’ll suit a senior marketing leader who can combine commercial ownership with hands-on direction of performance media, live commerce, and affiliate services. The role is based in Jakarta and requires experience managing teams in Indonesia, knowledge of its e-commerce market, and fluency in English and Bahasa Indonesia.

From the employer

Job Title: Head of Marketing (aCommerce Indonesia)

Role Overview

As Head of Marketing for aCommerce Indonesia, you will lead our integrated Marketing Hub—spanning Marketing Services (Performance Media, SEO, CRM, Creative), Live Commerce, and Affiliate Management. You will drive full-funnel E-commerce strategies for global brands, manage P&L, scale live-streaming operations, and lead a high-performing team to maximize client GMV and account profitability.

Key Responsibilities

Hub Leadership & Strategy

Own P&L and strategic direction for the Marketing Hub across Performance Media, Live Streaming (TikTok/Shopee/Lazada), and Affiliate Networks.
Architect full-funnel growth strategies that move beyond vanity metrics to directly drive brand client GMV and ROI.
Scale Live Commerce operations (studios, hosts, KOLs) and expand affiliate publisher networks to establish market-leading services.

Client Growth & Commercials

Serve as the senior strategic lead for enterprise clients, managing C-level relationships and high-value renewals.
Partner with Commercial teams to pitch prospective clients, cross-sell hub services, and expand account profitability.
Establish KPIs, manage multi-billion IDR media budgets, and ensure precise financial reconciliation and pacing.

Operations & Team Management

Streamline cross-functional workflows between media buyers, live stream producers, affiliate managers, and creative teams.
Lead, mentor, and build a high-performance team, fostering operational efficiency and service excellence.

Qualification

6+ years in performance marketing or digital agency leadership, with 3+ years managing multi-functional teams in Indonesia.
Deep mastery of the Indonesian E-commerce ecosystem (Shopee, TikTok Shop, Lazada, Tokopedia) and major digital media platforms.
Hands-on experience scaling Live Commerce and Affiliate operations.
Strong commercial acumen (P&L management, client pitching, up-selling).
Fluent in English and Bahasa Indonesia with exceptional executive presentation skills.