Associate Director of Sales (Weddings & MICE) - Fairmont Agra
At a glance
Director-level Sales Leadership role at AccorHotel. Agra · full-time.
Pay not stated Sales Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set sales plans and forecasts for weddings and MICE, then work toward the hotel's revenue goals
- Grow bookings across weddings, corporate events, conferences, incentives, exhibitions and social celebrations
- Build client and partner relationships, manage key accounts, and shape proposals around client needs
- Coach the sales team, review results together, and give feedback to improve performance
- Coordinate event delivery with operations, catering and housekeeping, then use client feedback to improve future events
What you bring
- At least eight years in hotel sales, including substantial work with weddings and MICE
- A degree in hospitality, business, marketing or a related discipline
- A track record with large weddings, corporate events and valuable group accounts
- Established connections among wedding planners, corporate buyers, event agencies or industry partners
- Evidence of meeting revenue goals and handling complex sales, supported by strong leadership and negotiation skills
Who this fits
This senior sales leadership role suits someone with deep hotel sales experience who can lead a team while managing high-value client relationships. The role is based on-site in Agra.
From the employer
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
The Associate Director of Sales – Weddings & MICE is responsible for leading the hotel's weddings, social events, meetings, incentives, and group business sales strategy. The role focuses on maximizing revenue opportunities, developing key market segments, managing high-value client relationships, leading the sales team, and ensuring exceptional event experiences that enhance the hotel's reputation and profitability.
Key Responsibilities:
- Develop and execute strategic sales plans to achieve wedding and MICE revenue targets.
- Drive business growth through weddings, corporate events, conferences, incentives, exhibitions, and social celebrations.
- Identify new revenue opportunities and expand the hotel's presence in key market segments.
- Establish annual sales goals, forecasts, and action plans in alignment with hotel objectives.
- Monitor market trends, competitor activities, and pricing strategies to maintain competitive positioning.
- Build and maintain strong relationships with high-value clients, corporate partners, and event planners.
- Manage key accounts and ensure personalized service delivery throughout the sales and event execution process.
- Conduct regular client meetings and presentations to understand needs and propose customized solutions.
- Lead, mentor, and motivate the sales team to achieve individual and departmental targets.
- Provide coaching, training, and performance feedback to enhance team capabilities and productivity.
- Conduct regular team meetings to review performance metrics, share best practices, and address challenges.
- Oversee event planning and execution to ensure all weddings and MICE events meet the hotel's quality standards.
- Collaborate with operations, catering, and housekeeping teams to deliver seamless event experiences.
- Conduct post-event reviews and gather client feedback to drive continuous improvement.
- Develop targeted marketing campaigns and promotional strategies to attract wedding and MICE business.
- Participate in industry trade shows, networking events, and conferences to generate leads and build brand awareness.
- Create compelling proposals and presentations that showcase the hotel's unique value proposition.
- Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field.
- Minimum 8–12 years of experience in hotel sales, with significant exposure to weddings and MICE segments.
- Proven experience managing large-scale weddings, corporate events, and high-value group business.
- Strong network with wedding planners, corporate clients, event agencies, and industry partners.
- Demonstrated ability to achieve revenue targets and manage complex sales cycles.
- Strong leadership, negotiation, presentation, and relationship management skills.
WHAT IS IN IT FOR YOU:
- Come As You Are
- Work With Purpose
- Grow, Learn and Enjoy
- Explore Limitless Possibilities
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