I&P-GN - SONG-MT-Social Media Marketing-Manager

We are seeking a Social Media Marketing Manager with deep expertise in building and leading integrated social media strategies across organic and paid channels. The ideal candidate should bring strong hands-on experience in Sprinklr, including publishing workflows, listening, moderation, governance, dashboards and reporting. The role requires the ability to lead client discussions, shape social operating models, guide campaign and content strategy, and drive measurable business outcomes across brand, engagement, commerce and performance. Experience across influencer marketing, ORM, social commerce, WhatsApp marketing and AI-enabled social media operations is strongly preferred.

Roles & Responsibilities:

• Develop and lead integrated social media strategies across organic and paid channels aligned to brand, audience and business objectives

• Own strategic planning across platforms such as Meta, LinkedIn, Instagram, TikTok, Twitter/X, WhatsApp and YouTube

• Lead paid social planning, audience strategy, budget allocation, optimization and performance reviews to improve ROI

• Design and govern end-to-end Sprinklr operating models covering publishing, listening, moderation, workflows, governance and reporting

• Lead social listening and audience-insight programs to identify trends, sentiment, emerging issues and opportunities for engagement

• Shape content calendars, channel roles and engagement strategies in partnership with creative, content and brand teams

• Drive ORM, community management and escalation frameworks with clear governance and service standards

• Build strategies and delivery roadmaps for influencer marketing, social commerce and WhatsApp-led engagement

• Define KPI and measurement frameworks across reach, engagement, sentiment, conversion, commerce and paid-social performance

• Drive AI-led social engagement and operating recommendations, including opportunities to improve productivity and responsiveness

• Lead stakeholder communications, performance reviews and executive recommendations for enterprise social programs

• Manage and mentor teams delivering social strategy, publishing, listening, moderation, analytics and paid social workstreams

• Partner with analytics, creative, marketing, product and technology teams to enable cohesive multi-channel execution

• Drive business development conversations, proposals and solutioning in social media, Sprinklr and related transformation areas

Professional & Technical Skills

• Proficiency in social media management platforms: Sprinklr, Hootsuite, Dash Hudson or equivalent tools for scheduling, listening, and reporting.

• Strong operational experience managing multi-platform content calendars and native campaigns across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X simultaneously.

• Deep understanding of social strategy, paid social, social listening, ORM, governance and performance measurement

• Ability to design workflow configurations, governance models, dashboards and reporting frameworks within enterprise social ecosystems

• Strong client-facing and stakeholder-management capability, including transformation and solutioning discussions

• Understanding of influencer marketing, social commerce, WhatsApp marketing and AI-enabled social operations

• Ability to lead multidisciplinary teams and translate social data into actionable business recommendations

Additional Information: Candidates should have meaningful hands-on Sprinklr experience and the ability to independently lead enterprise social media strategy, operating-model and transformation discussions.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

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