Staff Product Marketing Manager | Technical Marketing
Senior Product Marketing role at Acceldata. Campbell · full-time · $160,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the positioning for Acceldata's platform in the data management and data platforms space, calling out what sets it apart
- Build white papers, case studies, blog posts, webinars and videos aimed at data engineers, analysts, scientists and executives
- Keep a library of customer stories current and grow a group of customer evangelists with the advocacy team
- Craft sales enablement material and forge close working ties with the sales team
- Own product marketing strategy for scale as an individual contributor reporting to the CMO
What you bring
- Fifteen or more years in technical product marketing within the data industry
- A computer science or related technical degree; an MBA from a top school is a plus
- Fluency in data observability, management, analytics, AI and engineering, plus the knack for turning that into clear messaging
- Strong storytelling backed by analytics: market research, competitive analysis and measuring what works
- A track record of driving cross-team initiatives without formal authority
Who this fits
This suits a seasoned technical product marketer who wants direct impact on pipeline and revenue as a hands-on individual contributor, not a manager. You should be comfortable translating deep data technology into market narratives and moving fast as the market shifts. Note the role is onsite at the Campbell HQ three days a week and reports to the CMO. Pay runs from 160,000 to 200,000 USD per year.
From the employer
Reporting directly to the CMO as an individual contributor, the Staff Product Marketing Manager plays a pivotal role in shaping and executing Acceldata’s product marketing strategy initiatives for scale. This role is ideal for a seasoned professional who is excited about and experienced in a technical and marketing role that has a direct impact on pipeline and revenue.
You will be responsible for driving product positioning, ecosystem growth, and go-to-market strategies that resonate with our target personas across the enterprise and large-enterprise segments. You’ll play a hands-on role in shaping how Acceldata brings its innovative, cutting-edge solutions to market, engaging customers and prospects in meaningful ways, and ultimately creating outcomes you can speak about with pride.
This role requires on-site presence at HQ three days a week.
RESPONSIBILITIES:
- Position Acceldata platform and products in the competitive data management and data platforms market. Highlight the unique differentiators.
- Develop a range of content assets, including white papers, case studies, blog posts, webinars, and videos that clearly communicate the value of Acceldata’s products to target personas such as data engineers, analysts, scientists, and executives.
- Maintain a database of customer stories. Work with the customer advocacy team to develop a cohort of customers who act as supporters and evangelists.
- Develop strong sales relationships and sales enablement material.
REQUIREMENTS:
- 15+ years in technical product marketing in the data industry.
- BS in Computer Science or a related technical field; MBA from a top school preferred.
- Strong understanding of data observability, data management, analytics, AI, and data engineering, with the ability to translate complex technical concepts into clear, compelling messaging for diverse audiences.
- Demonstrated ability to understand and address customer and partner needs and pain points.
- Strong storytelling and communication skills, with the ability to craft compelling narratives.
- Proven ability to develop unique marketing strategies that differentiate products in the market.
- Strong analytical skills with experience in using data to inform decisions, conduct market research, perform competitive analysis, and measure marketing success.
- Skilled in problem-solving and strategic planning.
- Experience working closely with Sales, Product, and Marketing teams to drive cohesive strategies and ensure alignment.
- Ability to thrive in a fast-paced environment and adapt to changing market conditions and customer feedback.
- Ability to drive initiatives and collaborate effectively across teams without direct authority.
Why This Role Matters
You’ll be joining at a pivotal time as we expand our portfolio and introduce a new, technically advanced product line that will redefine how enterprises manage data systems.
This is a unique opportunity to shape and position this next chapter for Acceldata, defining how the product is understood, positioned, and adopted, while working side-by-side with some of the best minds in Engineering and Product.
If you’re passionate about translating deep technology into market impact, we’d love to have you on the team.