Product Go To Market Analyst
At a glance
Mid-level Market Research role at Academy® Sports + Outdoors. Katy · full-time · no salary stated · we estimate $90,600–$141,700 across the United States.
Academy® Sports + Outdoors has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run go-to-market readiness for product launches, connecting feature plans to customer value and business goals
- Coordinate launch preparation across operational and customer-facing teams so they can use new capabilities
- Walk stakeholders through end-to-end workflows, capture their feedback, and turn product capabilities into business processes
- Build playbooks, FAQs, user guides, and other materials that help teams adopt new capabilities
- Track adoption and launch results after release, then recommend ways to remove barriers and improve future launches
What you bring
- A bachelor's degree in a listed discipline or related field, or equivalent experience
- At least three years in product management, product operations, QA or another listed function
- Experience guiding cross-functional product launches in an Agile setting, with knowledge of software development lifecycles
- You can explain technical capabilities as business value and create process documentation and enablement materials
Who this fits
This mid-level role suits someone who can connect product, technical, and operational teams and turn new capabilities into practical workflows. Regular in-office attendance in Katy is required.
From the employer
Who We Are
At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers.
We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun.
Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!
What You Will Work On
In this role, you help move new product capabilities from development into confident business adoption. Your work connects Product, Quality Assurance, and Business Operations so stakeholders understand what is launching, why it matters to customers, and how teams can be ready to use it. By turning product capabilities into clear business value, you support successful launches and stronger adoption across the organization.
Working across the launch lifecycle, you lead go-to-market readiness planning and execution, align features with customer value and business objectives, and coordinate preparation across operational and customer-facing teams. You demonstrate realistic end-to-end workflows, capture stakeholder feedback, translate capabilities into business processes, and create playbooks, FAQs, user guides, and other enablement materials. After release, you monitor adoption and launch effectiveness, identify barriers and enhancement opportunities, and recommend improvements that strengthen future launch and enablement practices.
Who You Will Work With
Your work brings together Product Managers, Product leadership, Engineering, Quality Assurance, Business Operations, Customer Support, Marketing, Store Operations, Omnichannel, and other business stakeholders. You collaborate across technical and operational perspectives to prepare teams for launch, communicate customer value and operational impact, integrate new capabilities into day-to-day work, and share feedback that supports product and process improvements.
What You Bring
Bring your energy, your ideas, and your love for sports and the outdoors.
Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent experience
3+ years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role
Experience leading cross-functional product launches in an Agile environment
Strong understanding of the software development lifecycle and Agile methodologies
Exceptional communication, presentation, and stakeholder management skills
Demonstrated ability to translate technical capabilities into business value
Background developing business process documentation, enablement materials, and operational playbooks
Strong analytical and problem-solving skills with a customer-first mindset
Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization, preferred
Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams, preferred
A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
Work Style & Physical Requirements
Regular in-office attendance is required
Acceptable level of hearing and vision to perform job duties
Ability to adhere to company policies and professional standards
Key Skills
Strategy and Execution, Process Improvement, Program Project Management, Quality Assurance and Control, Change Integration
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
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