Marketing Analyst
At a glance
Mid-level Marketing Analytics role at Absolute Pets. Cape Town · full-time.
Pay not stated Marketing Analyst salary
growthroles summary, based on the employer's posting.
What you'll do
- Compare campaign results across channels, identify patterns in key measures and apply the findings to future activity
- Run the targeted campaign calendar and coordinate with designers and copywriters to prepare campaign materials
- Examine customer segments and profiles to identify trends, opportunities and audiences for specific marketing work
- Assess email opens, clicks and conversions, then suggest improvements to message content and sending frequency
- Gather and organize marketing data, keep team dashboards current and report campaign impact and return on investment
What you bring
- At least two years in a role similar to this one
- A bachelor's degree in marketing, statistics, business analytics or a related subject
- Strong analytical judgment and Excel proficiency for interpreting results and reaching sound conclusions
- Clear communication and presentation skills, careful work and the ability to operate independently
Who this fits
This role suits someone who can turn campaign and customer data into useful guidance for marketing decisions. It is based in Cape Town, South Africa.
From the employer
Overview
We are seeking a data expert to join our marketing team as a Marketing Analyst. The successful candidate will be responsible for tracking and analysing campaign performance, customer behaviour, and loyalty programme data; and presenting insights and learnings to inform strategic decision-making and optimize marketing efforts.
Responsibilities:
- Campaign Analysis:
- Analyse the performance of various marketing campaigns across different channels (e.g., email, social media).
- Measure key performance indicators (KPIs) and identify trends to inform future campaigns.
- Manage the targeted campaigns calendar.
- Liaise with various departments (e.g. designers and copywriters) to prepare targeted campaigns.
- Prepare comprehensive reports on campaign effectiveness and ROI.
- Customer Analysis:
- Analyse customer behaviour and segmentation data to identify trends and opportunities.
- Understand customer profiles and identify target audiences for specific marketing initiatives.
- Direct Marketing Mailer Performance:
- Monitor email open rates, click-through rates, and conversion rates.
- Analyse email content and design to identify areas for improvement.
- Provide recommendations for optimising email content and frequency.
- Data Management and Reporting:
- Collect, clean, and organize marketing data from various sources.
- Develop and maintain data dashboards and reports for the marketing team.
- Utilize data visualization tools to communicate insights effectively.
- Support Marketing Team:
- Provide data-driven insights to support marketing campaigns and initiatives.
- Assist in market research and competitive analysis.
- Stay up-to-date with industry trends and best practices.
Qualifications and requirements:
- Experience in a similar role and minimum 2 years’ working experience required.
- Bachelor’s degree in marketing, Statistics, Business Analytics, or a related field.
- Excellent analytical skills with the ability to interpret data and draw meaningful conclusions.
- Proficiency in Excel
- Excellent communication and presentation skills to effectively communicate findings.
- Excellent accuracy and attention to detail with the ability to work independently.
- Good understanding of marketing principles and concepts.
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