Sr. Manager Market Research & Data Analytics
At a glance
Senior Market Research role at AbbVie. Bengaluru · full-time.
Pay not stated Market Research salary
growthroles summary, based on the employer's posting.
What you'll do
- Build research plans around business goals, then turn syndicated data into useful trends and recommendations
- Run surveys, focus groups and competitor studies to answer market questions
- Bring internal and external data together to guide product, campaign and business decisions
- Analyze digital marketing, social listening and customer engagement alongside sales data
- Track market shifts and competitor moves, then flag openings and risks
What you bring
- At least six years in pharmaceutical market research, with a record of producing actionable insights
- A bachelor’s degree in marketing, business administration or a related area
- Working knowledge of research methods, data analysis and statistical techniques
- Clear communication and presentation skills for sharing findings with varied stakeholders
Who this fits
This senior role suits someone who can turn complex research and analytics into decisions across marketing, products and business teams. The position is based in Bengaluru and is hybrid.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
-Develop and implement comprehensive market research strategies to support business goals.
- Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.
- Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
- Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Design and conduct primary and secondary market research studies, including surveys, focus groups, and competitive analyses.
- Connecting dots building wholistic analysis using internal external data points for data driven decision making
-Conduct digital marketing analytics and provide insights for digital marketing
-Conducting various analytics by leveraging data points i.e. Omni-Channel customer engagement, To Market sales, In-market sales etc.
- Social medial listening and social media monitoring
- Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
- Min 6 Years of experience in market research in pharmaceutical industry, with a proven track record of delivering actionable insights.
- Proficiency in market research methodologies, data analysis tools, and statistical techniques.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
- Excellent communication and presentation skills, with the ability to convey insights effectively to diverse stakeholders.
- Proven ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
Skills:
Data Visualization tools i.e. Power BI, Qlik or Tableau, MS-Project, hands on market research tools, Google, web analytics etc.
Hands-on experience in dealing with platforms - like Hootsuite, Brandwatch etc.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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