Head of Marketing, Retina Eye Care
At a glance
Leadership Marketing Leadership role at AbbVie. Mattawa · full-time · $182,000–$346,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the U.S. Retina portfolio direction across established products and pipeline assets
- Shape business plans through forecasts, budgets, resource choices, performance targets, and investment trade-offs
- Direct integrated brand plans from development through measurement, optimization, and results accountability
- Prepare launch products through go-to-market planning, positioning, site-of-care readiness, distribution, and access work
- Lead the Retina marketing team while aligning Sales, Market Access, Medical Affairs, and other functions
What you bring
- A bachelor’s degree and at least ten years of marketing experience
- Progressive pharmaceutical, biotechnology, or specialty-care commercial leadership, including brand strategy
- A record guiding a franchise, portfolio, or major brand through launches and in-market growth
- Experience building strong teams, developing talent, and leading change within a matrixed organization
- Financial and analytical strength across forecasting, budgets, resource allocation, measurement, and P&L decisions
Who this fits
You’ll suit a senior marketing leader who has managed pharmaceutical or specialty-care brands across multiple life-cycle stages and can direct a large cross-functional agenda. The role is based in Mattawa on a hybrid schedule and includes travel of about thirty-five percent. A bachelor’s degree is required; an MBA or other advanced degree is preferred.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Leads the U.S. Retina Marketing team in Eye Care, with accountability for the vision, strategy, execution, and performance of both in-line and launch products. Sets portfolio and brand priorities; translates customer, market and competitive insights into differentiated strategies; and ensures disciplined investment and execution across the product life cycle. Leads and develops the Retina Marketing team and orchestrates cross-functional partners to deliver business objectives and make a remarkable impact on patients. Demonstrates a P&L ownership mindset and a One AbbVie perspective in all decisions.
Responsibilities:
Retina Marketing Strategy: Sets the overarching Retina Marketing strategy across in-line and pipeline assets. Ensure strategies reflect enterprise priorities, customer needs, market dynamics, and asset life-cycle considerations.
Business and P&L Leadership: Own marketing inputs to the Retina business plan, including forecast assumptions, operating budgets, resource allocation, performance objectives, and investment trade-offs.
Brand Performance and Execution: Direct development, execution, measurement, and optimization of integrated marketing plans. Establish clear performance indicators, identify risks and opportunities, and hold the organization accountable for timely, high-quality delivery and business results.
People and Culture Leadership: Lead, coach, and develop direct and indirect team members; set clear priorities, roles, and decision rights; foster high-performing culture grounded in trust, accountability, agility, collaboration, and enterprise leadership.
Launch and Life-Cycle Management: Lead commercial strategy and readiness for launch products, including go-to-market planning, positioning, customer and site-of-care readiness, distribution, access considerations, etc. Ensure continued optimization of established brands.
Customer and Market Insight: Maintain deep understanding of retina specialists, patients, practices, sites of care, health care decision makers and competitive dynamics.
Cross-Functional Leadership: Serve as the senior Marketing representative for Retina aligning Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, Trade, Supply Chain, Patient Services, Analytics, R&D, Global, etc. around shared priorities, decisions, resourcing, and execution.
External Partnerships and Reputation: Oversee agency and vendor partnerships and guide appropriate engagement with external collaborators, professional societies, and advocacy organizations.
Executive Communication and Influence: Provide clear recommendations, updates, and decision frameworks to broader AbbVie leadership. Influence and communicate across organizational matrix.
Compliance and Governance: Ensure all strategies and activities comply with AbbVie policies and applicable legal, regulatory, medical, and industry requirements.
Bachelor’s degree required; MBA or other advanced degree preferred.
Minimum 10 years of Marketing experience
Extensive progressive pharmaceutical, biotechnology, or specialty-care commercial experience, including significant leadership in marketing and brand strategy.
Demonstrated success leading a franchise, portfolio, or major brand across multiple life-cycle stages, including launch planning and in-market growth.
Strong people-leadership experience with a record of building high-performing teams, developing talent, and leading through change in a matrixed organization.
Deep expertise across the marketing capability framework, including insights, segmentation, positioning, value proposition, customer experience, creative development, omnichannel execution, and investment optimization.
Strong financial and analytical acumen, including forecasting, operating-budget management, resource allocation, performance measurement, and P&L-oriented decision making.
Proven ability to lead and influence senior cross-functional stakeholders across Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, R&D, and Global teams.
Excellent executive communication, strategic problem solving, judgment, and decision-making skills, with the ability to translate complexity into clear direction and action.
Preferred experience in ophthalmology, retina, buy-and-bill, specialty biologics, site-of-care markets, or physician-administered therapies preferred.
Ability to travel as required, approx. 35%
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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