Head of Marketing, APAC Mobility
WEX Open · verified Sep 22, 2026 At a glance
Leadership Marketing Leadership role at WEX. Melbourne · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set APAC Mobility’s marketing direction and connect investment to revenue, retention and expansion goals
- Lead acquisition, onboarding, retention, utilisation, cross-sell and advocacy programs across the customer lifecycle
- Create go-to-market plans, positioning and value propositions with Product, Commercial and Customer Success
- Shape the regional narrative through brand, thought leadership, content, PR and partnerships
- Build team capability while improving measurement, operating processes, martech and AI-supported workflows
What you bring
- Deep B2B marketing leadership in technology, fintech, payments, mobility or financial services, with measurable growth results
- Range across growth, product marketing, brand, lifecycle, content and communications, including integrated go-to-market work
- Experience hiring, coaching and developing strong marketing teams through transformation
- Confidence with martech, CRM, analytics and ChatGPT, Gemini, Perplexity and Claude, applied with careful judgment
- Ability to influence executives and work through complex global matrix structures
Who this fits
You’ll suit a senior marketing leader who can connect customer and market insight to commercial decisions across APAC. The role involves leading a team and collaborating across APAC, EMEA and the US, with a Melbourne location. It fits someone comfortable combining strategy, executive influence, operational improvement and hands-on evaluation of AI outputs.
From the employer
Shape the strategy. Drive the growth. Own the narrative across APAC.
The Opportunity
We're looking for a strategic marketing leader to own the marketing agenda for our Mobility business across Australia and Asia Pacific. This is a senior leadership role with a seat at the APAC Mobility Leadership Table — a chance to shape how a lean, high-performing marketing function drives real commercial growth across a complex, high-growth region.
You'll partner closely with Commercial, Product and Global Marketing leaders to position Marketing as a genuine growth engine — accelerating customer acquisition, strengthening retention, improving product adoption and building long-term brand value across APAC.
You'll operate within an international marketing model, drawing on specialist shared services, AI-enabled capabilities and centralised resources to work with speed and scale. And you'll play a key role in lifting marketing maturity across the region — embedding customer-led, data-driven decision-making and practical AI adoption so your team can spend more time on strategy, commercial impact and innovation.
What You'll Do
Strategy & Commercial Growth Own and evolve the end-to-end marketing strategy for APAC Mobility, ensuring every dollar of marketing investment ties back to commercial priorities — revenue growth, retention and market expansion.
Customer Lifecycle Marketing Lead integrated marketing across the full customer lifecycle — acquisition, onboarding, retention, product utilisation, cross-sell and advocacy — to lift customer lifetime value and marketing efficiency.
Go-to-Market & Product Partnership Partner with Product, Commercial and Customer Success to build go-to-market strategies, value propositions and market positioning that land product launches and accelerate adoption.
Customer & Market Insight Champion the voice of the customer, using market, customer and competitive insight to shape business decisions and uncover new commercial opportunities.
Brand & Narrative Own WEX's strategic narrative across APAC — brand, thought leadership, content, PR and partnerships — building credibility and visibility across both traditional and AI-powered discovery channels.
Marketing Maturity & Operations Lift the maturity of the marketing function: sharper processes, measurement frameworks, martech and operating rhythms, with a culture of continuous improvement.
AI-Enabled Ways of Working Lead the evolution of the APAC marketing operating model, orchestrating shared capabilities and AI-enabled ways of working with sound ethical judgement.
Team Leadership Lead, coach and grow a high-performing marketing team, building capability for the region's future growth.
Stakeholder Management Build trusted relationships across a global matrix organisation — APAC, EMEA and the US — to align priorities and deliver on shared strategic goals.
Performance & Measurement Drive a data-first culture, continuously measuring and communicating the commercial impact of marketing.
What You'll Bring
Significant experience leading B2B marketing in technology, fintech, payments, mobility or financial services, with a track record of measurable commercial growth.
Broad marketing leadership across Growth, Product Marketing, Brand, Lifecycle Marketing, Content and Communications.
A track record of building integrated go-to-market strategies, segmentation, value propositions and lifecycle programmes that move the needle on acquisition, retention and CLV.
Strong commercial acumen — you turn customer and market insight into strategic initiatives that shift business outcomes.
Experience building and coaching high-performing marketing teams.
A proven ability to influence senior stakeholders and navigate complex, matrixed global organisations.
Experience leading marketing transformation and embedding customer-centric ways of working.
Confidence with modern martech, CRM and analytics platforms, plus hands-on fluency with AI tools (ChatGPT, Gemini, Perplexity, Claude) — used with the judgement and rigour to critically evaluate AI-generated outputs.
Excellent communication and executive presence — you can simplify complexity and land it with senior audiences.
A customer-first mindset and a collaborative, growth-oriented leadership style.
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