Brand Manager (Oncology Experienced)

AbbVie Open · verified Sep 10, 2026

Hybrid Istanbul Full-time Manager Brand Marketing

Mid-level Brand Marketing role at AbbVie. Istanbul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build oncology brand strategies and tactical plans with timelines, budgets and team ownership
You'll turn customer, market and competitor insight into segmentation and brand decisions
You'll coordinate sales goals, promotion, advertising, public relations and research through execution
You'll align sales and cross-functional teams on marketing priorities and product messaging
You'll manage KOL and HCP relationships and refresh product training for the sales force

What you bring

Bring at least two years managing oncology brands or products
Hold a bachelor's degree, preferably in business, economics, engineering, pharmacy or a related field
Use English at an advanced level in speaking and writing
Show strong presentation, planning, organization, analytical and strategic decision-making skills
Understand healthcare stakeholders and turn patient needs into focused marketing plans

Who this fits

This role suits an oncology commercial marketer who understands the solid tumor landscape and can turn insights into patient-focused brand plans. You should be comfortable owning projects and coordinating across sales and other functions. The position is based in Istanbul with a hybrid setup.

From the employer

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

We are seeking an experienced and strategic Brand Manager to join our oncology team and lead commercial initiatives within the solid tumor area. The ideal candidate will bring strong oncology commercial expertise, a deep understanding of the evolving solid tumor landscape, and the ability to translate market insights, customer needs, and business opportunities into impactful brand strategies. In this role, you will collaborate cross-functionally to shape and execute innovative, patient-focused plans that drive brand performance and support improved outcomes for patients.

Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction.
Prepares and implements tactical plans, communicates clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment).
Manage communications with sales force and cross-functional team to ensure marketing objectives are met.
Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.
Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution.
Maintain and develop credibility and reputation among key opinion leaders and HCPs.
Develop, implement and update product trainings to sales force on an ongoing basis.

Bachelor’s degree, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields,
Minimum 2 years of brand manager / product manager experience in oncology area is must,
Advanced level in written and spoken English,
Excellent presentation, planning and organization skills,
Strong analytical & strategic thinking & decision-making skills,
Understanding of the health care environment, the market, the full range of customer and stakeholder needs
Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience,
High level of customer understanding and focus,
Excellent KOL management & communication skills
Ability to effectively manage projects to ensure successful delivery of marketing-led initiatives,
Ability to achieve results in cross-functional teams; takes ownership of work and effectively coordinates tasks,
Strong innovative attitude, lateral thinking and project orientation.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html