Senior Trade Marketing Manager
At a glance
Senior Trade Marketing role at Abbott. Bangkok · full-time.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build OTC trade plans around sales, offtake, share and profit goals, keeping them aligned with business priorities
- Plan budgets and run campaigns, point-of-sale materials and promotions to grow trade sales and margin
- Work with sales and marketing teams on brand campaigns, loyalty programs and promotions tailored to customer value
- Put distribution, merchandising, promotion and pricing plans into market to build brand visibility and profitability
- Track execution, distribution and reimbursement measures, coordinate reporting, and secure approvals for compliant work
What you bring
- You have developed and delivered trade marketing plans in OTC, consumer health, nutrition, pharmacy or a related field
- You can plan budgets and manage campaigns and promotions from preparation through execution
- You have driven distribution, merchandising, pricing and visibility programs
- You bring analytical, project and stakeholder management skills, plus knowledge of compliance requirements
Who this fits
This senior role is based in Bangkok and focuses on trade marketing across OTC channels. It suits someone who can coordinate with sales, marketing and external partners; travel is expected for about a quarter of the time.
From the employer
JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including, Ensure®, Glucerna®, Prosure® and Nepro® to help get the nutrients they need to live their healthiest life.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Senior Trade Marketing Manager – OTC, you will develop and execute trade marketing strategies to drive value and volume sales, offtake, market share, profitability, and sustainable growth across the OTC channel, while aligning with overall business priorities.
What You’ll Do
- Develop trade marketing strategies and execution plans of OTC channel to achieve value & volume sales, offtake, market share and profit objectives in line with the overall business priorities.
- Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities, including ideation, planning and budgeting, execution and implementation of campaign activities, point of sales materials and promotions, and resource allocation with optimal management of resource mix.
- Coordinate with Sales, Marketing and other cross-functional teams to create trade marketing campaigns including brand campaigns, loyalty programs, and promotional activities that deliver customized value propositions.
- Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibilities at end-consumer levels.
- Lead execution and tracking processes with cross-functional teams and external parties to deliver timely and quality reporting on reimbursement, execution and activity, distribution and visibility, and other KPIs.
- Secure necessary approvals and ensure business compliance in line with company policies and compliance requirements.
Requirements
- Proven experience developing and executing trade marketing strategies within OTC, FMCG, consumer healthcare, nutrition, pharmacy, or related industries.
- Strong capability in trade marketing planning, budgeting, campaign execution, and promotional management.
- Experience working closely with Sales, Marketing, and cross-functional stakeholders to deliver business objectives.
- Demonstrated ability to drive distribution, merchandising, promotion, pricing, and visibility initiatives.
- Strong analytical, project management, and stakeholder management skills.
- Knowledge of compliance requirements and experience ensuring adherence to company policies.
- Experience managing multiple OTC channel landscapes, including wholesalers, pharmacies, and e-commerce platforms, is preferred.
Location
This position is based in Bangkok, Thailand.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 25 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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