Associate Director, Trade Marketing

Key responsibilities

Trade strategy and planning

• Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, B2B and local plans.
• Decide the channel and budget mix between online and offline, and move spend to what the data shows works.
• Build the plan for each campaign: objective, mechanic, target customer, budget and success measure.

Data and performance

• Own campaign results: uplift, ROI, redemption, basket size and share. Review every major campaign against its target.
• Build a test-and-learn routine with clear dashboards, so the team adjusts campaigns during the run, not after it.
• Use customer, category and channel data to choose promotions and sharpen targeting.

Digital and omni-channel

• Bring e-commerce and digital practices into trade planning: marketplace, on-site traffic, search, CRM and paid media.
• Make online and offline promotions work as one plan, with consistent price, promotion and customer experience.
• Work with Loyalty and MarCom so trade campaigns use membership and CRM data.

Team leadership

• Lead two team leads and their managers; set goals, review performance and coach.
• Build a team that owns campaigns end to end, and raise capability in data and digital.
• Hire, develop and replace people where results require it.

Stakeholders

• Align Commercial, Store Operations, B2B and Makro PRO on one trade plan.
• Manage agencies, suppliers and commercial partners on campaign execution and cost.
• Report results and next steps to the Marketing leader and senior management.

Requirements

Qualifications:

• E-commerce experience is the top priority, not traditional retail experience. Experience integrating online and offline in a business like Sam's Club is also highly valued. Hands-on with online campaigns, marketplace or platform promotion and digital performance.
• Rich team management experience: has led managers and large teams, set goals and built a performance culture.
• Data-driven: reads campaign data, ROI and customer insight, and uses them to decide.
• Results-driven: has a record of hitting commercial targets and owning outcomes.
• Campaign strategy skills: can turn commercial goals into campaigns with a clear objective, mechanic and measure.
• 10 or more years in marketing, trade marketing or e-commerce, including senior leadership.
• Bachelor's degree or above in marketing, business or a related field.
• Fluent in good English.