Marketing Manager
At a glance
Manager-level General Marketing role at Abbott. Shanghai · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn consumer and category insights into brand goals and communication plans that support growth
- Lead brand activation from planning through rollout, including marketing programs for assigned products
- Manage domestic and cross-border e-commerce portfolios, using competitor and consumer trends to refine brand messaging
- Plan new-product launches across marketing plans, launch materials, advertising and promotion
- Guide the brand team and agencies, review team performance, and coach direct reports toward action
What you bring
- A marketing or related degree, with healthcare experience preferred
- At least seven years in marketing, including three years managing people
- Hands-on strength in portfolio management, product launches and brand management
- Strong English and Mandarin skills, plus practical use of Notes, Excel and PowerPoint
Who this fits
You’ll suit a manager who can lead brand teams while staying close to consumer insights, campaigns and product launches. The role is based in Shanghai and calls for Mandarin and English proficiency.
From the employer
JOB DESCRIPTION:
RESPONSIBILITIES:
Four Main Responsibilities:
Job Weighting% - Main Responsibilities
30% - Consumer insight exploration and translate business objective into brand objective and communication/media strategy to sustain brand growth and achieve business objectives.
30% - Leading brand team and be responsible for the brand activation through planning and full implementation of marketing programs.
30% - Managing both domestic and CBEC product portfolio and maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.
10% - Monitoring, supervising and improving the team performance and stimulating the team to come up with practical and actionable programs.
Major Responsibilities/Activities:
· Consumer insight exploration and translate business objective into brand objective and communication strategy.
· Maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.
· Implementing and activating marketing programs of assigned products.
· Leading brand team to develop effective communication toolkit.
· Developing and implementing new product launch activities, including: marketing plan, launch package, advertising and promotion plan.
· Responsible for advertising, campaign to build brand preference.
· Finding, selecting and cooperating with excellent agencies and stimulating them to deliver high quality performance.
· Holding the subordinates accountable for their tasks and coaching them towards action.
REQUIREMENTS:
Industry experiences:
· Bachelor degree in Marketing or related major, healthy care industry is preferred
Position experiences:
· Knowledge of the latest Marketing trends, tools and methodologies.
· A sound understanding of product portfolio management, solid in experience in new product launch and brand management.
· At least 7-8 years of experience in a Marketing position
· At least 3 years of management experience
Language Skills：
· Excellent command of English (min. CET level 6) and Mandarin (speaking, reading, writing)
Computer Skills:
· Able to utilize computer programs such as notes, excel and powerpoint to compile, build and consolidate data.
Other Special requirement:
· Proactive and prompt response to market & competition environment.
· Passionate, creative and innovative way of thinking.
· Clear business sense.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
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