Marketing Manager, Consumer Creative & Content
At a glance
Mid-level General Marketing role at Abbott. Alameda · full-time · $148,700–$297,300 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the creative and content direction, turning audience insights into relevant campaigns and materials
- Oversee agency work and scopes, keeping deliverables on strategy, on schedule, and within budget
- Build consumer campaigns across linear TV, OTT, social, audio, websites, and email
- Track creative KPIs, interpret performance data, and adjust work to improve measurable results
- Guide a creative team while coordinating with media, global marketing, and compliance partners
What you bring
- A bachelor’s degree and at least six years of relevant marketing experience
- A record of delivering high-impact consumer campaigns across multiple media channels
- Strong brand strategy, campaign planning, analytical, writing, presentation, and creative feedback skills
- Experience leading and developing talent in a regulated healthcare environment
Who this fits
You’ll suit a manager-level marketer who can own creative strategy through execution, lead a team, and influence senior stakeholders. The role is based in Alameda, California, includes twenty percent travel, and requires comfort with regulatory, legal, and medical review. You’ll work in a fast-changing environment where ambiguity, collaboration, and timely execution matter.
From the employer
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
Summary
Reimagine the future of digital health by empowering people living with diabetes (PWDs) driving meaningful, disruptive change in a highly competitive glucose monitoring market.
Own the creative vision end-to-end, from strategy to execution, ensuring storytelling is emotionally compelling, insight-driven, and distinctive in the market.
Ignite consumer demand by designing and executing breakthrough campaigns & content to build awareness, spark consideration, and inspire trial for PWDs across channels
Elevate brand credibility, brand love and brand loyalty by using powerful insights and creative across consumer segments and journeys including website and emails
Lead and grow a high-performing team, setting a bold vision and high standards while fostering creativity, collaboration, and best-in-class, brand-safe execution.
What You’ll Work On
Define and own the creative & content strategy and execution, by translating deep insights, based on strong curiosity, into highly relevant, breakthrough content.
Manage creative agency partnerships and Statements of Work (SOWs), ensuring deliverables are executed on time, on strategy, and within budget.
Partner closely with paid media lead to ensure creative informs & aligns with strategy
Contribute to business and tactical planning, translating company objectives into consumer campaigns that deliver measurable results.
Set, track, and analyze KPIs, using performance insights to measure creative impact and learn or optimize creative
Partner closely with Global Marketing to influence development of new global campaigns, localize campaigns for the US, and gain alignment on US specific campaigns
Serve as a product and category expert, staying current on competitive activity and recommending strategies to mitigate competitive threats.
Collaborate with Legal, Medical, and Regulatory teams to develop compliant, effective, and timely promotional materials.
Required Qualifications
Bachelors Degree required
Six years of relevant marketing experience
Extensive experience in delivering high impact consumer campaigns that work across a variety of media channels like linear TV, OTT, Social, Audio, etc.
Preferred Qualifications
MBA
Content & Creative Development Experience
Ability to write a strong brief, critique creative, and give effective feedback
Strategic Marketing & Analytical Skills
Strong understanding of brand marketing strategy, including positioning, campaign development, and channel mix.
Great analytical skills with the ability to use MR and data to inform decisions.
Ability to translate strategy into clear plans and measurable results.
Communication & Leadership
Strong written and verbal communication skills.
Highly comfortable creating and presenting clear, compelling PowerPoint presentations to large groups and senior management
Confident, emotionally intelligent, and professional with high integrity.
Demonstrated leadership, problem-solving, and influencing skills.
Coach and develop talent to become content and creative experts
Mindset & Work Style
Energetic, self-motivated self-starter with a strong work ethic.
Bias for action with ability to execute in fast-paced, changing environment.
Comfortable navigating ambiguity and evolving priorities.
eam-oriented, collaborative, and proactive.
Healthcare & Compliance
Ability to work in a highly regulatory environment and overcome barriers.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$148,700.00 – $297,300.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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