Marketing Manager, HCP Omnichannel

Abbott Open · verified Aug 17, 2026

Alameda Full-time Manager General Marketing

Mid-level General Marketing role at Abbott. Alameda · full-time · $148,700–$297,300 base.

SalaryStated by Abbott

$148,700 – $297,300

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set HCP omnichannel plans across paid media, email, web, SMS, social, and education channels
Oversee campaign workflows, compliance checks, launches, optimization, and measurement
Use KPIs and analytics to improve journeys, channel choices, audiences, and results
Guide four digital marketers while managing agencies and cross-functional partners

What you bring

Bachelor’s degree in marketing, communications, business, digital media, or a related field
At least eight years in digital marketing, marketing operations, omnichannel marketing, or a related area
A record of running large digital programs with substantial budget responsibility
Experience with audience segmentation, agency oversight, stakeholder coordination, and team leadership
Strong analytical, project management, and communication abilities, with healthcare or regulated-industry experience preferred

Who this fits

You’ll suit this role if you can lead HCP digital marketing across paid and owned channels, manage teams and agencies, and operate with analytics, compliance, and business priorities in view. The role is onsite in Alameda, California, includes travel twenty percent of the time, and involves leading four digital marketing professionals.

From the employer

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions.

We are seeking a highly motivated and experienced Digital Operations Manager to lead the execution and optimization of healthcare professional (HCP) digital marketing for the Libre Continuous Glucose Monitoring (CGM) portfolio. This role is responsible for overseeing the digital ecosystem that engages healthcare professionals across multiple channels, including paid media, email/CRM, web, SMS, and professional learning platforms.

This is an onsite opportunity based out of Alameda, CA.

What You’ll Work On

Strategic Digital Leadership

Lead the development and execution of HCP omnichannel marketing strategies across paid media, email CRM, web, SMS, social, and professional education channels.
Partner with Brand, Commercial, and Cross-Functional teams to align digital investments with business objectives and product priorities.
Design omnichannel "surround sound" marketing programs that deliver coordinated and personalized customer experiences across touchpoints.
Drive strategic audience targeting, segmentation, and activation approaches to maximize engagement and business impact.
Identify emerging digital opportunities, technologies, and best practices to continuously improve performance.

Digital Operations & Channel Management

Oversee the team who manages end-to-end execution of HCP digital campaigns across all owned and paid digital channels, including media, email, SMS, web, and professional learning portal.
Ensure operational excellence in campaign planning, workflow management, compliance review, deployment, optimization, and measurement.

Budget & Performance Management

Establish KPIs, dashboards, and performance reporting to evaluate channel effectiveness and inform future investment decisions.
Leverage analytics and insights to optimize customer journeys, channel mix, audience strategies, and campaign performance.
Identify efficiencies and opportunities to enhance marketing effectiveness while maintaining fiscal discipline.

Leadership & Collaboration

Lead, develop, and mentor a team of four digital marketing professionals and foster a culture of accountability, collaboration, innovation, and continuous learning.
Manage agency and contractor relationships to extend team capabilities and deliver business objectives.

Collaborating with Analytics, IT, Privacy, Regulatory, Legal, and Medical Affairs partners to ensure compliant and effective execution

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
8+ years of progressive experience in digital marketing, marketing operations, omnichannel marketing, or related disciplines.
Proven success leading large-scale digital marketing programs with significant budget responsibility.
Deep expertise across multiple digital channels, including:
Paid media
Email/CRM marketing
Website management and optimization
SMS marketing
Marketing automation platforms
Educational and learning management platforms
Experience developing audience targeting and segmentation strategies that drive measurable business outcomes.
Demonstrated success managing agencies, external partners, and cross-functional stakeholder relationships.
Experience leading and developing high-performing teams.
Strong analytical, project management, and communication skills.

Preferred Qualifications

Experience marketing to healthcare professionals within medical devices, diagnostics, pharmaceuticals, or healthcare.
Knowledge of omnichannel engagement strategies and customer journey orchestration.
Familiarity with marketing technology platforms, CRM systems, analytics tools, and digital measurement frameworks.
Experience operating in a highly regulated environment.

The base pay for this position is

$148,700.00 – $297,300.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf