EMEA Content Manager
At a glance
Manager-level Content Creation role at Abbott. Maidenhead · full-time · no salary stated · we estimate £35,071–£62,500 across the United Kingdom.
Abbott has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set content direction for EMEA consumer and reimbursed priorities, then build journeys for audiences across local markets
- Coordinate with brand, media, CRM, retail and eCommerce teams to shape joined-up content plans
- Move content through development, approval and launch, then improve it across key customer touchpoints
- Set standards with agencies for content quality and governance, and use SEO, analytics and audience insight to refine results
- Work with global and local partners to adapt content and strengthen operating practices across EMEA
What you bring
- Substantial experience in content or digital marketing within healthcare, nutrition, consumer health, FMCG or a regulated field
- You have built integrated content plans spanning digital, CRM, eCommerce, retail media and social
- You understand SEO, CRM, audience insight and ways to measure digital content performance
- You have worked across functions and markets, managing stakeholders and leading projects
- You have used content management systems, analytics platforms, content operations and AI-enabled content tools
Who this fits
This manager-level role suits a digital content strategist comfortable working with regional and local teams across varied EMEA markets. The position is based in Maidenhead and involves travel for part of the working time.
From the employer
JOB DESCRIPTION:
About Abbott
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
We are seeking an experienced and forward‑thinking EMEA Content Manager to build and scale the next generation of commercial capabilities across the region.
About the Role
Abbott Nutrition is looking for an experienced and forward-thinking EMEA Content Manager to lead the development of high-impact content strategies that drive awareness, engagement, and conversion across both Consumer (Out-of-Pocket) and Reimbursed customer journeys throughout the EMEA region.
In this role, you will shape and execute innovative digital and retail content that is insight‑driven, locally relevant, and fully aligned with our brand and commercial priorities. You’ll work closely with regional marketing, insights, eCommerce, retail, and global partners to elevate content quality, drive engagement, and support the growth of Abbott’s consumer brands.
This position is ideal for a digital‑savvy content strategist who thrives in matrixed environments, understands diverse EMEA markets, and is passionate about using content to drive business impact.
What You’ll Do
Content Strategy & Execution
- Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
- Develop audience-centric content journeys and support localisation across markets.
- Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
- Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
- Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
- Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.
Collaboration & Stakeholder Engagement
- Partner with global, regional, and market stakeholders across Marketing, Media, CRM, Retail & eCommerce, Insights, Digital, and IT to deliver integrated content strategies.
- Collaborate with market teams and agency partners to ensure effective localisation, governance, and execution across EMEA.
- Use customer, market, and performance insights to continuously improve content effectiveness and business impact.
Future Evolution of the Role
As Abbott continues to advance its digital and content capabilities, this role will play a key part in:
- Driving adoption of AI-enabled content creation, optimisation, and automation.
- Enhancing content effectiveness through data, testing, and performance measurement.
- Building content capability and best practices across EMEA markets.
- Evolving content operations, governance, and localisation processes to improve speed, quality, and scalability.
What We’re Looking For
Required Skills & Experience
- Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
- Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
- Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
- Experience working in matrixed, cross-functional, and multi-market environments, collaborating with regional and local stakeholders.
- Strong stakeholder management, communication, and project leadership skills.
- Experience with content management systems, analytics platforms, content operations processes, and AI-enabled content tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Design, Business, or a related field, or equivalent professional experience.
- Advanced certification or postgraduate qualification in digital marketing, content strategy, customer experience, or a related discipline.
- Proficiency with SEO platforms, content management systems, CRM platforms, marketing analytics, and content performance measurement tools.
- Experience working with content operations, localisation processes, and AI-enabled marketing or content solutions.
Why Join Abbott Nutrition?
At Abbott, we’re dedicated to improving people’s lives through science‑based nutrition. In this role, you will have the opportunity to shape the digital future of our brands across a diverse region, influence high‑visibility content initiatives, and directly impact commercial success.
Join us and be part of a company that prioritises innovation, inclusivity, and growth—helping you build a career where you can truly thrive.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
ANI International Nutrition
LOCATION:
United Kingdom > Maidenhead : Abbott House
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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