Associate Director, Product Marketing
At a glance
Director-level Product Marketing role at Abbott. Alameda · full-time · $148,700–$297,300 base.
growthroles summary, based on the employer's posting.
What you'll do
- Use customer, market and competitor insight to guide product direction and shape early features, names and user experience
- Lead worldwide launch plans and ongoing campaigns across products and sales channels
- Connect product messaging with onboarding and discovery to encourage continued use of features
- Link the first-party product roadmap with external partner integrations to support business goals and partner value
What you bring
- A bachelor’s degree and at least ten years of professional experience
- Experience joining product and brand marketing to in-product journeys and growth tactics that increase adoption across the funnel
Who this fits
This Alameda-based role suits a senior product marketer who can influence product leaders and connect user insight with growth-focused product experiences. It includes travel for about one-tenth of the time.
From the employer
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.
This position works out of our Alameda, CA office in the Lingo Division.
As the Associate Director, Product Marketing, you'll be a driver for the Lingo growth strategy. Reporting to the Director of Product & Channel Marketing, you'll be responsible for threading the line between market demand and engaging product experiences, accelerating Global growth trajectory. Collaborating cross-functionally, you'll build engaging, first-party and integrated product experiences along with breakthrough go-to-market strategies, that span across multiple markets and sales channels.
What You’ll Work On
- Partner with Product leadership to shape the product strategy with deep user, market, and competitive insights.
- Influence early product definition, naming, and user experience to ensure new capabilities deliver clear, differentiated value.
- Lead global go-to-market strategy and execution across major product launches and evergreen campaigns.
- Develop marketing storytelling that aligns with the in-product onboarding and discovery experience, driving sustained feature adoption.
- Make connections across 1P roadmap and 3P partner integration strategies to drive business goals and partner relationship value.
Required Qualifications
- Bachelor’s degree
- 10+ years professional experience
- Experience connecting brand and product marketing with in-product user journeys and growth mechanics to drive full-funnel adoption.
Preferred Qualifications
- Experience partnering with cross-functional leadership (Product, Eng, Design, Brand, and PR) to build engaging product experiences and GTM strategy.
- Experience collaborating with partners on strategy development and co-marketing campaigns.
- Experience launching and developing a new category.
- Experience in digital health tech.
- Understanding of marketing and selling under FDA regulation.
- Strong interpersonal skills and demonstrated ability to influence executive alignment.
- Experience delivering measurable, multi-channel, growth strategies, inclusive of retail and healthcare marketing sales motions.
Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to lead creative at a brand with real purpose, real product, and real momentum.
We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$148,700.00 – $297,300.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
LNGO Lingo
LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 10 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Product Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Product Marketing$140k+
Find me workBy the team behind growthroles.