Segment Marketing
At a glance
Mid-level General Marketing role at Abb. Shanghai · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape plans for priority segments, channels, and applications in assigned markets with sales and marketing colleagues
- Set regional sales and marketing goals, then build measures to track progress with relevant teams
- Track data-center policy, technology shifts, and new solutions, turning findings into market reports and business direction
- Map key project decision-makers and build approaches to win adoption of low-voltage distribution hardware
- Build competitor tracking, adjust market tactics and forecasts, and equip sales with research for strategic projects
What you bring
- A bachelor's degree or higher; engineering fields such as electrical engineering or power systems are preferred
- At least eight years in industry market development, business planning, or strategic market programs
- Experience creating industry research and competitor analyses, plus developing marketing strategies and solution presentations
- Business-level English and a solid grasp of data-center infrastructure, systems, and technical needs
Who this fits
This role suits an experienced marketer who can turn data-center industry insight into market plans and support sales teams and channel partners. You’ll collaborate across functions and deliver product training, customer events, and industry presentations.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing Manager__
JOB PROFILE SUMMARY
Conducts proactive business development aligned with the division's strategy in countries where business conditions require increased attention and focus. Provides business support, including expertise in products, applications, solutions, and segment and customer (group) support for the assigned product portfolio, ensuring profitable business growth and sustainable deployment of the division's strategic plan.
ROLES & RESPONSIBILITIES
CORE RESPONSIBILITIES
• Defines, develops, and executes the strategies and business plans related to focus segments, channels, and applications for identified markets in collaboration with the Sales and Marketing teams.
• Defines marketing and sales targets and establishes appropriate metrics and measurement tools to effectively monitor performance in the region, in collaboration with all relevant stakeholders.
• Supports the organization in the execution of product launches and customer events when required.
• Develops and implements product support and training to ensure high customer satisfaction in collaboration with Product Management and the global team.
• Manages commercial and technical support for the Sales team in collaboration with the relevant stakeholders.
• Monitors data center industry policies, technological trends, and emerging solutions (such as cross-regional optimization, liquid cooling, and modular facilities); produces comprehensive market analysis reports to in-form business strategy.
• Analyzes the project decision-making chain of key stakeholders (IDC general contractors, design institutes, operations providers, and OEM manufacturers) and develops market penetration strategies for low-voltage distribution hardware products
• Establishes a competitive intelligence system and regularly reviews industry performance; dynamically ad-justs market tactics and forecasts annual industry sales targets.
• Plans and executes industry trade shows, technical seminars, and product solution presentations to enhance brand penetration within the data center sector.
• Researches competitor dynamics and develops industry strategies to support the sales team in securing stra-tegic projects.
• Documents and leverages benchmark data center case studies and industry best practices across the organization
Qualifications
• Bachelor's degree or above from accredited institutions; preferably in electrical engineering, power systems, mechatronics, or related engineering disciplines.
• 8-10+ years of experience in industry market development, business planning, and strategic market initiatives.
• Demonstrated capability in producing industry research reports, conducting competitive analysis, and developing industry marketing strategies; strong proficiency in solution presentations and PowerPoint creation.
• Strong cross-functional collaboration and stakeholder management skills; proven ability to drive sales teams and channel partners to achieve industry objectives and execute market strategies.
• English proficiency at a level suitable for business communication
• Comprehensive understanding of data center industry systems, infrastructure, and technical requirements; familiarity with key industry trends and technological innovations.
JOB SKILLS
• Portfolio Management
• Business Strategy
• Market Intelligence
• Go-to-market Strategy
• Customer Experience Success
• Regulation & Legal Compliance
• Pricing Excellence
• Budget & Performance Targets
• Content Management
• Digital Marketing
• Marketing Campaign & Channel Support
• Marketing Strategy
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Not this one either?
Claude or ChatGPT reads the other 92,988 for you.
Get better matches →
