Segment Marketing Manager
At a glance
Manager-level General Marketing role at Danaher. Shanghai · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Analyze regional win/loss results, competitors and market share, then use those findings to refine positioning and marketing programs
- Shape regional growth forecasts with commercial leaders and global marketing, keeping local plans tied to global priorities
- Investigate customer problems, clinical and economic needs, buying cycles and personas to support global product requirements
- Bring regional evidence into early product cases and help global teams test and prototype new concepts
- Equip commercial teams with adapted sales materials, product training and guidance on product use, differentiation, positioning and pricing
What you bring
- You can assess customer needs, clinical and industry trends, market share and competitor activity for products or portfolios
- You can adapt global value propositions, messaging and marketing materials for regional commercial teams
Who this fits
This role suits someone who can connect regional customer and market insight with global marketing and commercial execution. The position is based in Shanghai, China.
From the employer
- Collecting win/loss & competitive insight on portfolios at regional level; feedback to global marketing; recommend and develop marketing programs to adjust product positioning and improve win rate.
- Collaborating with commercial leadership and global marketing to develop the region market and growth forecast.
- Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
- Providing region input to business cases for products/upgrades that are at concept stage, work with Global Marketing to develop, test and prototype new product ideas
- Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD).
- Validating global value proposition and messaging and adapting for regional use.
- Prioritizing and mapping customer segments and works with modality on demand creation activities to achieve NPI and business objectives.
- Developing and supporting product specific KOL’s and advisory boards.
- Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
- Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
- Identifying and establishing reference and show sites.
- Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
- Coordinating product training for commercial teams by leveraging Global Marketing and Global Product Management support
- Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
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