Product Marketing Specialist - HV and MV relay, SCADA and RTU

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

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Your Role and Responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

- Work model:

As a Product Marketing Specialist, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge, information and training

In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market
• Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
• Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards.

Qualifications for the Role

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market
• Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
• Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards.
  

Compensation Package

As part of our commitment to transparency, we want to share the compensation details for this position:

Applicable CBA: Metalmeccanico

Minimum annual salary: €48.000,00

Variable Pay: AIP target 5% + Eligible for Company Productivity Bonus

The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.

Benefits as per policy

Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families

Welfare plan with a wide range of personalized services

Canteen or meal vouchers provided

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

#ABBCareers #RunwithABB

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.