Product Marketing Specialist - Energy Distribution-Emirati Talents
At a glance
Mid-level Product Marketing role at Abb. Dubai · full-time.
Pay not stated Product Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape product positioning and value messages for your assigned area, keeping them aligned with the global strategy
- Track product marketing targets and budgets, then set improvement actions when progress calls for them
- Work to grow orders and improve the Net Promoter Score for the products you support
- Deliver the annual marketing plan with the relevant product groups and divisions
- Build market-specific business plans that support business development
What you bring
- An electrical or electronic engineering degree
- Between zero and two years in a comparable role
- Working knowledge of portfolio management, business strategy and market intelligence
- Skills in go-to-market planning, customer experience, pricing and digital marketing
Who this fits
This suits an early-career marketer focused on energy distribution across the UAE and Gulf countries. The role is based on site and supports sales with product information and training. You’ll need an electrical or electronic engineering degree.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: onsite
This role is contributing to the Energy Distribution BL in UAE & Gulf countries cluster.
You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
- Executing annual marketing plan in collaboration with relevant division and/or product groups.
- Developing business plans focused on driving business development for a defined market.
Qualifications for the role
- Education and Experience: Electrical / Electronic Engineering Degree
- 0-2 years of experience in a similar role
- Required Skills: Portfolio Management, Business Strategy, Market Intelligence, Go-to-market Strategy, Customer Experience Success, Pricing Excellence, Digital Marketing, Marketing Strategy.
- You are passionate about Electrification solutions.
- Possess an enhanced knowledg
What's in it for you?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. contribute share and every action you take contributes to something bigger.
Benefits
From well-being to retirement, ABB offers benefits that support every stage of your career.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.
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Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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