Low Voltage Drives - Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Abb. Arraijan · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Put the regional product marketing plan into action, defining and sharing positioning and value propositions
- Help build market-focused business plans and apply the division’s pricing policy
- Equip salespeople with product information plus technical and sales training
- Study local demand, customer priorities, market trends, and competitors to find gaps and set priorities
- Work with the factory on specifications, launches, upkeep, pricing, and product-range profitability
What you bring
- At least ten years in the industry, including substantial work with drives and comparable products
- An electrical, electronic, mechatronic engineering degree, or a related qualification
- Hands-on expertise with LV variable frequency drives, including wall-mounted, cabinet-built, and high-power industrial units
- Advanced English communication skills and the ability to deliver technical training collaboratively
- Knowledge of electric motors is desirable, alongside project-execution experience for low-voltage drives
Who this fits
You’ll suit a senior product marketer with deep low-voltage drives expertise who can support sales, train technical and commercial teams, and assess regional opportunities. The role is hybrid and based in Arraijan, Panama, covering Panama, Central America, and the Caribbean. You should be prepared to travel across that region for up to seventy percent of your time.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Local Division Manager__
Your role and responsibilitiesIn this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analysing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.
The work model for the role is: hybrid
This role is contributing to the Motion business area in the Panama, Central America and Caribbean region.
You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
- Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
- Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.
Qualifications for the role
You have 10 years of experience in the industry, with a strong background in similar roles, working with drives and related technologies.
You possess enhanced knowledge of low voltage drives and project execution related to these products. Knowledge of electric motors is desirable.
Degree in Electrical, Electronic, Mechatronic Engineering or related fields.
You are highly skilled in working with low voltage (LV) variable frequency drives, including wall-mounted and cabinet-built drives, as well as high-power drives, for industrial applications.
You are passionate about communication and collaboration, and you are innovative around delivering technical trainings and working aligned with strong professional values.
You are at ease communicating in English at an advanced level.
You are available to travel up to 70% of the time across the Panama, Central America and Caribbean region.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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