EL Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Abb. Xiamen · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the local go-to-market plan, including product positioning and value propositions aligned with global direction
- Create the annual marketing plan for GIS products and put it into practice
- Generate demand through technical promotion, solution selling, and value-based customer conversations
- Use customer needs to improve the portfolio and recommend additions to the product roadmap
What you bring
- At least three years of relevant product marketing or marketing experience
- An electrical or engineering-related academic background
- Fluent spoken and written English, supported by strong communication and teamwork skills
Who this fits
You’ll suit a mid-level product marketing role focused on GIS products, customer needs, technical promotion, and portfolio decisions. The position is based in Xiamen, China and reports to the EL Product Marketing Manager.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
Your role and responsibilitiesDrive market-driven product strategy and go-to-market execution, ensuring product-market fit and revenue growth through deep customer insights and cross-functional alignment.
Main Accountabilities
- Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Develops and implements annual marketing plan in conjunction with GIS products.
- Focus on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance and requested on-time delivery for assigned products.
- Create demand through technical promotion, provide solutions and a value base selling approach.
- Understands customer needs and drive portfolio optimization and make Roadmap proposal
Requirements
- Education Background: Major in Electrical/Engineering related
- Working Experience: 3+ years of product or marketing relevant experience
- Position Knowledge/Skills: Fluent on English both in written and oral
- Personality: Good communication and interpersonal skills expected, and with good teamwork spirit
More about us
ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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